Vol. 10 No. 2 (2011): maio - agosto

Published: 2011-12-06

Editor' note

  • EDITORIAL

    Claudia Rosa Acevedo
    01-02
    DOI: https://doi.org/10.5585/remark.v10i2.2262

Articles

  • Illegal Consumer Practices: An Analysis of Unauthorized Siphoning in the Power Grid

    Marcos Ferreira Santos, Cid Gonçalves Dias, Eduardo Anderson Ramos, José Adalberto Ferreira
    03-29
    DOI: https://doi.org/10.5585/remark.v10i2.2249

  • The Characteristics of Temperament and its Influence on Consumer Behavior

    Gilberto Venâncio Luiz
    30-53
    DOI: https://doi.org/10.5585/remark.v10i2.2256

  • Consumer Behavior and Attributes that Indicate the Preferences of Retail Formats in the Sector Personal Care, Perfume And Cosmetics

    Helenita R. da Silva Tamashiro, Edgard Monforte Merlo, José Augusto Giesbrecht da Silveira
    54-83
    DOI: https://doi.org/10.5585/remark.v10i2.2229

  • Pricing Objectives and Strategies Retail Price: An Empirical Analysis São Paulo Retail

    Carlos Alberto Alves, Luis Fernando Varotto, Marcelo Neves Gonçalves
    84-105
    DOI: https://doi.org/10.5585/remark.v10i2.2259

  • Brand Value - Proposed Model Danrise

    Daniel Nascimento Pereira da Silva, Pedro Nunes, Mário Basto
    106-125
    DOI: https://doi.org/10.5585/remark.v10i2.2258

  • The Influence of Green Marketing in Consumption Habits of Young University Course Management: A Study in Institutions of Higher Education (Ies)

    Rejane Alexandrina Domingues Pereira Prado, Marli Auxiliadora da Silva, Maíra Cinquini Junqueira, Lia Noronha Nunes Almeida
    126-145
    DOI: https://doi.org/10.5585/remark.v10i2.2217

  • La Calidad del Servicio y la Satisfacción del Consumidor

    Cesar Enrique Mora Contreras
    146-162
    DOI: https://doi.org/10.5585/remark.v10i2.2212

  • Strategic Marketing Plan: Proposal for a Theoretical Analysis

    Gustavo Barbieri Lima, Dirceu Tornavoi de Carvalho
    163-187
    DOI: https://doi.org/10.5585/remark.v10i2.2188