Change-seeking behavior and self-identity in the satisfaction of brazilian backpackers with international backpacking trips

Carlos Yuri Ramos de Araujo; Marconi Freitas da Costa; Talita Poliana Guedes da Silva

doi:10.5585/podium.v10i4.19020

Autores

Carlos Yuri Ramos de Araujo Universidade Federal de Pernambuco http://orcid.org/0000-0002-9247-3213
Marconi Freitas da Costa Universidade Federal de Pernambuco http://orcid.org/0000-0001-9888-8359
Talita Poliana Guedes da Silva Universidade Federal de Pernambuco http://orcid.org/0000-0002-0993-9941

DOI:

https://doi.org/10.5585/podium.v10i4.19020

Palavras-chave:

Change seeking, Self-identify, Tourist satisfaction, Backpacker, International trips

Resumo

Goal of the study: This study investigated how change-seeking behaviour, global and local self-identities influence Brazilian backpackers’ satisfaction with their international backpacking trips.
Methodology / approach: We conducted a questionnaire survey with Brazilian backpackers (n = 213). Data collected were submitted to an exploratory factor analysis (EFA) and multiple linear regression (MLR) technique in SPSS.
Originality / Relevance: The present study is original because it proposes unprecedented notions of identity as a factor of influence in the satisfaction of the backpacker, so far an under researched topic.
Main results: Results indicate that change-seeking behaviour and global self-identity in Brazilian backpackers influence their satisfaction with the trip. Other findings showed how the subjects have higher proficiency in foreign languages and certain geographical preferences.
Theoretical / methodological contributions: The main contribution of this research is that change-seeking behavior and global self-identity are positively associated with the satisfaction of Brazilian backpackers with their international trips. Thus this work shows that consumer’s satisfaction is influenced by identity matters.

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Biografias Autor

Carlos Yuri Ramos de Araujo, Universidade Federal de Pernambuco

Mestre em Hotelaria e Turismo

Marconi Freitas da Costa, Universidade Federal de Pernambuco

Professor at the Federal University of Pernambuco (Brazil). Ph.D. in Management from the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University (USA). Approved to receive the SemeAd PQ Jr. Productivity Scholarship (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Editor-in-Chief of Consumer Behavior Review (CBR). He was an Associate Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a founding member of SCORAI - Sustainable Consumption Research, Action and Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption; health and food consumption; social media and conscious consumption; and personal finances.

Talita Poliana Guedes da Silva, Universidade Federal de Pernambuco

Mestre em Hotelaria e Turismo

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