Comportamento de busca de mudança e autoidentidade na satisfação de mochileiros brasileiros com viagens internacionais de mochileiros
DOI:
https://doi.org/10.5585/podium.v10i4.19020Palavras-chave:
Busca de mudança, Autoidentificação, Satisfação do turista, Backpacker, Viagens internacionaisResumo
Objetivo do estudo: Este estudo investigou como o comportamento de busca por mudanças e as auto-identidades globais e locais influenciam a satisfação dos mochileiros brasileiros com suas viagens internacionais.
Metodologia / abordagem: Realizamos uma pesquisa por questionário com mochileiros brasileiros (n = 213). Os dados coletados foram submetidos à técnica de análise fatorial exploratória (AFE) e regressão linear múltipla (RLM) no SPSS.
Originalidade / Relevância: O presente estudo é original porque propõe noções inéditas de identidade como fator de influência na satisfação do mochileiro, até então um tema pouco pesquisado.
Principais resultados: Os resultados indicam que o comportamento de busca por mudanças e a autoidentidade global em mochileiros brasileiros influenciam sua satisfação com a viagem. Outras descobertas mostraram como os sujeitos têm maior proficiência em línguas estrangeiras e certas preferências geográficas.
Contribuições teórico-metodológicas: A principal contribuição desta pesquisa é que o comportamento de busca por mudanças e a autoidentidade global estão positivamente associadas à satisfação dos mochileiros brasileiros com suas viagens internacionais. Assim, este trabalho mostra que a satisfação do consumidor é influenciada por questões de identidade.
Downloads
Referências
Alves, S., Abrantes, J. L., Antunes, M. J., Seabra, C., & Herstein, R. (2016). WOM antecedents in backpacker travelers. Journal of Business Research, 69(5), 1851–1856. https://doi.org/10.1016/j.jbusres.2015.10.068
Arnett, J. J. (2002). The Psychology of Globalization. American Psychological Association, 57(10), 774–783. https://doi.org/10.1037/0003-066X.57.10.774
Barth, M., Jugert, P., Wutzler, M., & Fritsche, I. (2015). Absolute moral standards and global identity as independent predictors of collective action against global injustice. European Journal of Social Psychology, 45(7), 918–930. https://doi.org/10.1002/ejsp.2160
Batista, K. T., Andrade, R. R., & Bezerra, N. L. (2013). O papel dos comitês de ética em pesquisa. Rev Bras Cir Plást., 27(1), 150-155. https://doi.org/10.1590/S1983-51752012000100025
Baumgartner, H., & Steenkamp, J. B. (2001). Response Styles in Marketing Research: A Cross-National Investigation. Journal of Marketing Research, 38, 143-156. https://doi.org/10.1509/jmkr.38.2.143.18840
Bello, D.; Etzel, M. (1985). The role of novelty in the pleasure travel experience. Journal of Travel Research, 20-26. https://doi.org/10.1177/004728758502400104
Barbosa, A., O’Neill, B., Ponte, C., Simões, J.A., & Jereissati, T. (2013). Risks and safety on the internet: Comparing Brazilian and European children. LSE, London: EU Kids Online. https://doi.org/10.21427/D7V02Q
Burity, J. A. (2008). Brazil’s rise: Inequality, culture and globalization. Futures, 40(8), 735–747. https://doi.org/10.1016/j.futures.2008.02.001
Cai, W., Cohen, S. A., & Tribe, J. (2019). Harmony rules in Chinese backpacker groups. Annals of Tourism Research, 75, 120-130. https://doi.org/10.1016/j.annals.2018.12.010
Chen, Ganghua; Bao, Jigang; Huang, Songshan. (2014). Developing a Scale to Measure Backpackers’ Personal Development. Journal of Travel Research, 53(4), 522–36. https://doi.org/10.1177/0047287513500392
Chen, G. H., & Huang, S. (Sam). (2019). Backpacker tourism: a perspective article. Tourism Review, 75(1), 158–161. https://doi.org/10.1108/TR-06-2019-0271
.
Chen, G., Huang, S. (Sam), & Hu, X. (2019). Backpacker Personal Development, Generalized Self-Efficacy, and Self-Esteem: Testing a Structural Model. Journal of Travel Research, 58(4), 680–694. https://doi.org/10.1177/0047287518768457.
Chen, G., & Huang, S. S. (2017). Toward a theory of backpacker personal development: Cross-cultural validation of the BPD scale. Tourism Management, 59, 630–639. https://doi.org/10.1016/j.tourman.2016.09.017.
Chen, G. Zhao, L., & Huang, S. (2020). Backpacker Identity: Scale Development and Validation. Journal of Travel Research, 59(2), 281-294. https://doi.org/10.1177/0047287519829255
Cohen, E. (2003). Backpacking: Diversity and change. Journal of Tourism and Cultural Change, 1(2), 95–110. https://doi.org/10.1080/14766820308668162
Cohen, S. (2011). Lifestyle travellers. Annals of Tourism Research, 38(4), 1535–1555. https://doi.org/10.1016/j.annals.2011.02.002
Cohen, Scott A. (2010). Personal Identity (De)formation among Lifestyle Travellers: A Double-Edged Sword. Leisure Studies, 29(3), 289-301. https://doi.org/10.1080/02614360903434100
Collins-Kreiner, N., Yonay, Y., & Even, M. (2018). Backpacking memories: A retrospective approach to the narratives of young backpackers. Tourism Recreation Research, 43(3), 409–412. https://doi.org/10.1080/02508281.2018.1464637
Costa, M. F., Paula, T. S., Angelo, C. F., & Fouto, N. M. M. D. (2017). Personalidade da marca, significado do produto e impulsividade na compra por impulso: um estudo em ambiente de shopping center. RECADM: Revista Eletrônica de Ciência Administrativa, 16, 151-166. https://doi.org/10.21529/RECADM.2017007
Creswell, J. W. (2010). Projeto de pesquisa: métodos qualitativo, quantitativo e misto (3a edição). Porto Alegre: Artmed.
Dabholkar, P., & Bagozzi, R. (2002). An Attitudinal Model of Technology Based Self-Service: Moderating Effects of Consumer Traits and Situational Factors. JAMS, 30(3), 184-201. https://doi.org/10.1177/0092070302303001
Dayour, F., A. N. Kimbu, and S. Park. (2017). Backpackers: The Need for Reconceptualization. Annals of Tourism Research, 66, 191–193. https://doi.org/10.1016/j.annals.2017.06.004
Dayour, F., Park, S., & Kimbu, A. N. (2019). Backpackers’ perceived risks towards smartphone usage and risk reduction strategies: A mixed methods study. Tourism Management, 72, 52-68. https://doi.org/10.1016/j.tourman.2018.11.003
Edensor, T. (2001). Performing tourism, staging tourism: (Re)producing tourist space and practice. Tourist Studies, 1(1), 59–81. https://doi.org/10.1177/146879760100100104
Falconer, E. (2013). Transformations of the backpacking food tourist: Emotions and conflicts. Tourist Studies, 13(1), 21–35. https://doi.org/10.1177/1468797613477769
Garlington, W. K.; Shimota, H. E (1964). The change seeker index: A measure of the need for variable stimulus input. Psychological Reports, 14, 919-924. https://doi.org/10.2466/pr0.1964.14.3.919
Hermans, H. J. M. & Dimaggio, G. (2007). Self, identity, and globalization in times of uncertainty: a dialogical analysis. Review of General Psychology, 11(1), 31-61. https://doi.org/10.1037/1089-2680.11.1.31
Loker, L. (1991). The backpacker phenomenon II: More answers to further questions. Townsville: Department of Tourism, James Cook University.
Makri, K., Papadas, K.-K. and Schlegelmilch, B. B. (2019).Global-local consumer identities as drivers of global digital brand usage. International Marketing Review, 36(5), 702-725. https://doi.org/10.1108/IMR-03-2018-0104
Malhotra, N. K. (2012). Pesquisa de Marketing: uma orientação aplicada (6th ed.). Porto Alegre: Bookman.
Nakamura, K. (2015). Problema do caixeiro viajante mochileiro: formulações e métodos de soluções. 2015. Dissertation (Masters) - Instituto de Ciência e Tecnologia, Universidade Federal de São Paulo (UNIFESP), São José dos Campos, Brazil. http://repositorio.unifesp.br/handle/11600/46303
Noy, C. (2004). This trip really changed me: Backpackers’ narratives of self-change. Annals of Tourism Research, 31(1), 78– 102. https://doi.org/10.1016/j.annals.2003.08.004
O’Reilly, C. (2006). From drifter to gap year tourist – mainstreaming back-packer travel. Annals of Tourism Research, 33, 998–1017. https://doi.org/10.1016/j.annals.2006.04.002
Paris, C. M. (2012). Flashpackers: An emerging sub-culture? Annals of Tourism Research, 39(2), 1094–1115. https://doi.org/10.1016/j.annals.2011.12.001
Pearce, P. L. (1990). The backpacker phenomenon: Preliminary answers to basic questions. Townsville: James Cook University of North Queensland.
Rosenmann, A., Reese, G., & Cameron, J. E. (2016). Social identities in a globalized world: Challenges and opportunities for collective action. Perspectives on Psychological Science, 11, 202–221. https://doi.org/10.1177/1745691615621272
Steenkamp, Jan-Benedict E. M. & Baumgartner, H. (1995). Development and Cross Cultural Validation of a Short form of CSI as a Measure of Optimum Stimulation Level. International Journal of Research in Marketing, 12(2), 97-104. https://doi.org/10.1016/0167-8116(93)E0035-8
Srivastava, A. & Balaji, M. S. (2018). Consumer dispositions toward global brands. Marketing Intelligence & Planning, 36(6), 618-632. https://doi.org/10.1108/MIP-11-2017-0290
Tu, L., Khare, A. & Zhang, Y. (2012). A short 8-item scale for measuring consumers’ local–global identity. International Journal of Research in Marketing, 29(1), 35-42. https://doi.org/10.1016/j.ijresmar.2011.07.003
Wang, J., Huang, X., Gong, Z., & Cao, K. (2020). Dynamic assessment of tourism carrying capacity and its impacts on tourism economic growth in urban tourism destinations in China. Journal of Destination Marketing & Management, 15, 100383. https://doi.org/10.1016/j.jdmm.2019.100383
Westjohn, A., Arnold, M., Magnusson, P., Zdravkovic, S. & Zhou, J. (2009). Technology Readiness and Usage: A Global-Identity Perspective. Journal of the Academy of Marketing Science, 37(3), 250-265. https://doi.org/10.1007/s11747-008-0130-0
Uriely, N., Yonay, Y., & Simchai, D. (2002). Backpacking experiences: A type and form analysis. Annals of Tourism Research, 29(2), 520–538. https://doi.org/10.1016/S0160-7383(01)00075-5
Zahra, A., & Mcintosh, A. J. (2007). Volunteer tourism: Evidence of cathartic tourist experiences. Tourism Recreation Research, 32, 115–119. https://doi.org/10.1080/02508281.2007.11081530
Zhang, Y., & Khare, A. (2008). Consumers’ Local-Global Identity: Measurement, in Advances in Consumer Research, v. 36, eds.. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 41-44.
Zhang, Y., & Khare, A. (2009). The Impact of Accessible Identities on the Evaluation of Global versus Local Products. Journal of Consumer Research, 36(3), 524-537. https://doi.org/10.1086/598794
Zhang, J., Morrison, A. M., Tucker, H., & Wu, B. (2018). Am I a Backpacker? Factors Indicating the Social Identity of Chinese Backpackers. Journal of Travel Research, 57(4), 525–539. https://doi.org/10.1177/0047287517702744
Zhang, J., Tucker, H., Morrison, A. M., & Wu, B. (2017). Becoming a backpacker in China: A grounded theory approach to identity construction of backpackers. Annals of Tourism Research, 64, 114–125. https://doi.org/10.1016/j.annals.2017.03.004
Downloads
Publicado
Como Citar
Edição
Seção
Licença
Copyright (c) 2021 PODIUM Sport, Leisure and Tourism Review
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
