Change-seeking behavior and self-identity in the satisfaction of brazilian backpackers with international backpacking trips

Carlos Yuri Ramos de Araujo; Marconi Freitas da Costa; Talita Poliana Guedes da Silva

doi:10.5585/podium.v10i4.19020

Autores/as

Carlos Yuri Ramos de Araujo Universidade Federal de Pernambuco http://orcid.org/0000-0002-9247-3213
Marconi Freitas da Costa Universidade Federal de Pernambuco http://orcid.org/0000-0001-9888-8359
Talita Poliana Guedes da Silva Universidade Federal de Pernambuco http://orcid.org/0000-0002-0993-9941

DOI:

https://doi.org/10.5585/podium.v10i4.19020

Palabras clave:

Búsqueda de câmbios, Autoidentificación, Satisfacción del turista, Mochilero, Viajes internacionales

Resumen

Objetivo del estudio: Este estudio investigó cómo el comportamiento de búsqueda del cambio y las autoidentidades globales y locales influyen en la satisfacción de los mochileros brasileños con sus viajes internacionales.
Metodología / enfoque: Realizamos una encuesta por cuestionario con mochileros brasileños (n = 213). Los datos recolectados fueron sometidos a la técnica de análisis factorial exploratorio (AFE) y regresión lineal múltiple (RLM) en SPSS.
Originalidad / Relevancia: El presente estudio es original porque propone nociones inéditas de identidad como factor de influencia en la satisfacción del mochilero, que hasta ese momento era un tema poco investigado.
Resultados principales: Los resultados indican que el comportamiento de búsqueda del cambio y la autoidentidad global de los mochileros brasileños influye en su satisfacción con el viaje. Otros hallazgos han demostrado cómo los sujetos son más competentes en idiomas extranjeros y ciertas preferencias geográficas.
Aportes teórico-metodológicos: El principal aporte de esta investigación es que el comportamiento de búsqueda del cambio y la autoidentidad global se asocian positivamente con la satisfacción de los mochileros brasileños con sus viajes internacionales. Así, este trabajo muestra que la satisfacción del consumidor está influenciada por cuestiones de identidad.

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Biografía del autor/a

Carlos Yuri Ramos de Araujo, Universidade Federal de Pernambuco

Mestre em Hotelaria e Turismo

Marconi Freitas da Costa, Universidade Federal de Pernambuco

Professor at the Federal University of Pernambuco (Brazil). Ph.D. in Management from the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the Graduate Program in Management (PROPAD) at Federal University of Pernambuco. Fulbright fellow for the doctoral internship (July-2014 / May-2015) at Questrom School of Business, Boston University (USA). Approved to receive the SemeAd PQ Jr. Productivity Scholarship (2022-2023). Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq Directory. Editor-in-Chief of Consumer Behavior Review (CBR). He was an Associate Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a founding member of SCORAI - Sustainable Consumption Research, Action and Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on decision-making for: sustainable consumption; health and food consumption; social media and conscious consumption; and personal finances.

Talita Poliana Guedes da Silva, Universidade Federal de Pernambuco

Mestre em Hotelaria e Turismo

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