Vidas desprotegidas: uma organização de saúde suplementar em risco de extinção

Eduardo Ozorio Nunes dos Santos; Jefferson Monticelli; Fábio Dal-Soto

doi:10.5585/2024.24948

Authors

Eduardo Ozorio Nunes dos Santos University of Vale dos Sinos - UNISINOS / Porto Alegre, RS https://orcid.org/0000-0003-4780-0438
Jefferson Monticelli University of Vale dos Sinos - UNISINOS / Porto Alegre, RS https://orcid.org/0000-0002-1605-7090
Fábio Dal-Soto University of Cruz Alta - UNICRUZ / Cruz Alta, RS https://orcid.org/0000-0002-0342-2706

DOI:

https://doi.org/10.5585/2024.24948

Keywords:

decision making, management, non-profit entities, institutional theory, supplementary health

Abstract

Objective of the study: To contextualize the health industry setting in Brazil, in order to provide subsidies for decision-making of a non-profit organization in the supplementary health activity to act again as a health insurance plan administrator or as a health operator.

Methodology: This teaching case refers to a non-profit organization working in the supplementary health industry. A qualitative-descriptive approach was used with primary and secondary data.

Originality: The decision-making process of complex institutional actors, such as government, directors, employees of the Organization, associates and others involved in the supplementary health sector in Brazil.

Main results: The context involves complex decision-making about the future of the organization in continuing to offer of supplementary health services, while mobilizing actors to choose between working as a health insurance plan administrator or as a health operator.

Theoretical contributions: The need for decision-making in a highly complex industry, given the strong regulation and the large number of actors involved.

Social contributions to management: Strengthening the imposition of the need for negotiation in more complex contexts, which involve the provision of an essential service to the population.

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Author Biographies

Eduardo Ozorio Nunes dos Santos, University of Vale dos Sinos - UNISINOS / Porto Alegre, RS

Professional Doctorate in Management and Business. University of Vale dos Sinos - UNISINOS

Jefferson Monticelli, University of Vale dos Sinos - UNISINOS / Porto Alegre, RS

Ph. University of Vale do Rio dos Sinos - UNISINOS

Fábio Dal-Soto, University of Cruz Alta - UNICRUZ / Cruz Alta, RS

Ph. University of Cruz Alta - UNICRUZ

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