Vol. 9 No. 3 (2010): Setember - December

Published: 2010-12-08

Editor' note

  • EDITORIAL

    Osvaldo Elias Farah, Antonio Carlos Giuliani
    01-04
    DOI: https://doi.org/10.5585/remark.v9i3.2202

Articles

  • Behavior of Gift Receiving Consumers During the Decision Making Process

    Jorge Aníbal Cruz Cárdenas
    05-26
    DOI: https://doi.org/10.5585/remark.v9i3.2193

  • Corporate Social Marketing – Csm and Conscious Consumption

    Ane Grasiele Gomes de Freitas, Daniel Carvalho de Rezende
    27-48
    DOI: https://doi.org/10.5585/remark.v9i3.2179

  • Personal Values of Women Entrepreneurs: Application of the Lov Scale

    Ivana Carneiro Almeida, Luiz Henrique de Barros Vilas Boas, Ricardo de Souza Sette, Alessandro Silva de Oliveira
    49-68
    DOI: https://doi.org/10.5585/remark.v9i3.2181

  • Lingerie Purchasing by Women: A Segmentation Proposal Based on Archetypes

    Maria de Lourdes Bacha, Vivian Iara Strehlau, Laís Duarte Vieira
    69-97
    DOI: https://doi.org/10.5585/remark.v9i3.2182

  • Marketing and Brand Positioning Strategies in the Hotel Sector: An Exploratory Study

    Gustavo Barbieri Lima, Dirceu Tornavoi de Carvalho
    98-126
    DOI: https://doi.org/10.5585/remark.v9i3.2187

  • Integrated Marketing Communications in Tourism Events: A Case Study About the Oktoberfest Festival From Blumenau-Sc

    Fabrícia Durieux Zucco, Clovis Reis
    127-143
    DOI: https://doi.org/10.5585/remark.v9i3.2175

  • Application of Design of Experiment in Relationship Marketing: A Study in Retail

    Henio Fontão, Eloisa de Moura Lopes
    144-169
    DOI: https://doi.org/10.5585/remark.v9i3.2176

  • A CONTENT ANALYSIS OF THE ROLES PORTRAYED BY WOMEN IN COMMERCIALS: 1973 - 2008
    DOI: 10.5585/remark.v9i3.2201

    Claudia Rosa Acevedo, Carmen Lidia Ramuski, Jouliana Jordan Nohara, Luiz Valério de Paula Trindade
    170-196
    DOI: https://doi.org/10.5585/remark.v9i3.2201