Vol. 19 No. 1 (2020): (Jan./Feb.)

Published: 2020-05-05

Editor' note

Articles

  • O Doce Sabor da Influência da Personalidade de Marca no Relacionamento com Clientes no Mercado de Chocolates

    Lucas Moreno, Gisela Demo, Eluiza Watanabe
    01-28
    DOI: https://doi.org/10.5585/remark.v19i1.17137

  • Possible Regulatory Actions for Greenwashing and its Different Influences on Brand Evaluation and Consumer Judgment

    Tais Pasquotto Andreoli, Leandro Leonardo Batista
    29-52
    DOI: https://doi.org/10.5585/remark.v19i1.14755

  • An Integrative Model of Consumer Brand Engagement in Social Media

    Maria Martins Rebouças Nery, Larissa Alves Sincorá, Marcelo Moll Brandão, Teresa Cristina Janes Carneiro
    53-80
    DOI: https://doi.org/10.5585/remark.v19i1.11345

  • Click Here! Hypermedia, Compulsive Buying and Mobile Devices

    Janayna Souto Leal, Renata Francisco Baldanza
    81-105
    DOI: https://doi.org/10.5585/remark.v19i1.17138

  • The influence of specialized marketing capabilities and entrepreneurial orientation in the performance of retail apparel

    Juliana Matte, Gabriel Sperandio Milan, Paula Patrícia Ganzer, Ana Paula Graciola, Cassiane Chais, Pelayo Munhoz Olea
    106-125
    DOI: https://doi.org/10.5585/remark.v19i1.17136

  • Does co-creation and co-production create value and customer satisfaction? analysis on the perception of financial institutions’ Clients

    Fábio Rogério de Morais, Edgar de Souza Pandolfi, Luciana Trindade Sanagioto
    126-149
    DOI: https://doi.org/10.5585/remark.v19i1.17141

  • Governance modes in international franchise networks: partner selection and relationships

    Vanessa Pilla Galetti Bretas, Thelma Valéria Rocha, Eduardo Eugênio Spers, Pedro Lucas de Resende Melo
    150-173
    DOI: https://doi.org/10.5585/remark.v19i1.17139

  • The effect of the use of social media and dynamic capabilities on market performance of micro, small and medium-sized firms

    Silvia Spagnol Simi dos Santos, Sérgio Begnini, Carlos Eduardo Carvalho
    174-196
    DOI: https://doi.org/10.5585/remark.v19i1.17346

  • I Don’t see, but I’m Seen - a study of garment consumption by visually impaired people

    Maely Barreto Borges, Alexander Brasil, Zaíla Maria de Oliveira, José Edson da Silva
    197-215
    DOI: https://doi.org/10.5585/remark.v19i1.17140

  • Health and nutrition claims in functional foods

    Marcelo Martins Costa, Suzane Strehlau
    216-236
    DOI: https://doi.org/10.5585/remark.v19i1.14919