Strategic changes and dynamic capacities in hotels marked by uncertainty

Wendell de Moura Domingos; Yákara Vasconcelos Pereira

doi:10.5585/riae.v21i2.20635

Autores/as

Wendell de Moura Domingos Federal University of Pernambuco – UFPE https://orcid.org/0000-0003-1624-7633
Yákara Vasconcelos Pereira Federal University of Pernambuco – UFPE https://orcid.org/0000-0003-0865-6170

DOI:

https://doi.org/10.5585/riae.v21i2.20635

Palabras clave:

Capacidades dinámicas, Cambios estratégicos, Gestión hotelera, Incertidumbres.

Resumen

Objetivo: Esta investigación tiene como objetivo analizar la existencia de similitudes y diferencias en cambios estratégicos y capacidades dinámicas entre hoteles ubicados en la Región Costera de Cabo de Santo Agostinho y Porto de Galinhas, dos regiones en diferentes etapas de desarrollo turístico y marcadas por incertidumbres del mercado.

Metodología/enfoque: Se utilizan el enfoque cualitativo y la estrategia de casos múltiples. Se seleccionaron nueve organizaciones y, mediante análisis de documentos y entrevistas semiestructuradas con trece personas, se recopilaron datos. Para ayudar en el proceso de análisis de contenido, se utilizó el software ATLAS.ti.

Originalidad/Relevancia: Este estudio aborda el proceso de adaptación de los hoteles para obtener una ventaja competitiva en mercados dinámicos e inciertos. La perspectiva teórica de las capacidades dinámicas se considera al realizar la investigación.

Principales resultados: Los resultados muestran una relación entre las estrategias de cooperación de los hoteles y el desarrollo de la actividad turística en la región. La investigación también enumera las necesidades para el desarrollo de capacidades de detección, observación del horizonte de tiempo y flexibilidad, corroborando la literatura.

Aportes teóricos: Existe una relación significativa entre el nivel de desarrollo industrial y la reacción de las empresas y el desarrollo de capacidades dinámicas, en contraste con la literatura al respecto.

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Biografía del autor/a

Wendell de Moura Domingos, Federal University of Pernambuco – UFPE

Master in Hospitality and Tourism – PPHTur/UFPE. Federal University of Pernambuco – UFPE

Yákara Vasconcelos Pereira, Federal University of Pernambuco – UFPE

Doctor in Management – PROPAD/UFPE. Federal University of Pernambuco – UFPE

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