Strategic formulation process in pharmaceutical franchise
DOI:
https://doi.org/10.5585/ijsm.v14i4.2260Palabras clave:
Formulação da estratégia, Franchising, Mapas CognitivosResumen
Understand how the strategist formulates the organizational strategy is a key part to better understand how organizations achieve and maintain their competitive advantage. The aim of this study is to identify how the process of formulating the strategy from the individual's perspective is on a pharmaceutical industry franchises. Therefore, was considered the three dimensions of the strategy formulation process of De Witt and Meyer. The results confirm the existence of paradoxes in the strategic process, and suggest, for this sample, that executives formulate predominantly creative strategies, emerging and that there is a balance between evolutionary and revolutionary changes strategies. This article may, by identifying how franchisor and franchisees formulate their strategies, help to determining the appropriate strategies in the context of franchise networks.Descargas
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Publicado
2015-12-01
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Tres, G. S., Dantas, M. L. R., Godeiro, D. P. de O., & Araújo, A. G. de. (2015). Strategic formulation process in pharmaceutical franchise. Revista Ibero-Americana De Estratégia, 14(4), 78–92. https://doi.org/10.5585/ijsm.v14i4.2260
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Derechos de autor 2015 Iberoamerican Journal of Strategic Management
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.