Mitigating Negative Aspects of Mimetic Isomorphism in Retail
DOI:
https://doi.org/10.5585/riae.v18i2.2637Palabras clave:
Shoes retail, Mimetic isomorphism, Paradox of choice, Management.Resumen
Objective: Our main purpose with this technical report was to propose actions for a retail shoe trade that result in equalization among the varieties of products offered, stock level and invested capital.
Method: It is a qualitative research conducted using the strategy of a case study in a small footwear retail in São Paulo.
Relevance: We examined isomorphic characteristics in a small footwear retail trade, illustrate management details in the industry, and propose actions to improve the business.
Results: We found evidences about the main problems in store management: excess of variety of products offered, a high level of inventory and a high value in the capital invested.
Theoretical / methodological Contributions: With this report we highlighted the main problems observed in the management actions of a small shoe retail store in São Paulo, and offered an alternative to the current management model.
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Derechos de autor 2019 Iberoamerican Journal of Strategic Management
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-CompartirIgual 4.0.