The strategic alignment between Information Technology and Business: a study in a Brazilian state bank

Autores/as

  • Gilberto Perez Universidade Presbiteriana Mackenzie
  • Marcel Ginotti Pires Universidade Presbiteriana Mackenzie
  • Amélia Silveira FURB - Universidade Regional de Blumenau
  • Moisés Ari Zilber Universidade Presbiteriana Mackenzie

DOI:

https://doi.org/10.5585/ijsm.v7i2.1378

Palabras clave:

Brazilian state bank. Business. Information technology. Strategic alignment. Strategic planning.

Resumen

The objective of the study was to evaluate the area of Information Technology (IT), of a great Brazilian state bank, related to the strategic planning of the institution. The descriptive research, with quantitative method, was executed by means of structured questionnaire. The citizens selected for this research were the professionals who hold positions of management, coordination, analysis business-oriented and analysis of systems of the studied bank. The collected data were processed by statistical techniques, with the application of SPSS V13. The results demonstrate the understanding that the staff of the IT company has in relation to the business policies and the strategies of the institutional administration. The results show, among other things, the strategic alignment of IT and technology strategies as factors that define the role of the area of IT to the business of the institution.

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Biografía del autor/a

Gilberto Perez, Universidade Presbiteriana Mackenzie

Doutor em Administração de Empresas – FEA/USP; Universidade Presbiteriana Mackenzie. São Paulo - SP

Marcel Ginotti Pires, Universidade Presbiteriana Mackenzie

Doutorando em Administração – FEA/USP; Universidade Presbiteriana Mackenzie. São Paulo - SP

Amélia Silveira, FURB - Universidade Regional de Blumenau

Doutora em Ciências da Comunicação – USP; FURB . Blumenau - SC

Moisés Ari Zilber, Universidade Presbiteriana Mackenzie

Doutor em Administração de Empresas – FEA/USP; Universidade Presbiteriana Mackenzie; São Paulo - SP

Publicado

2009-05-26

Cómo citar

Perez, G., Pires, M. G., Silveira, A., & Zilber, M. A. (2009). The strategic alignment between Information Technology and Business: a study in a Brazilian state bank. Revista Ibero-Americana De Estratégia, 7(2), 111–124. https://doi.org/10.5585/ijsm.v7i2.1378

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Articles