The Consensus of Strategic Consensus: A Study of the State of the Art about the Theme

Marcelo Curth; Renata Araujo Bernardon; Guilherme Trez

doi:10.5585/ijsm.v17i1.2465

Authors

Marcelo Curth Feevale e UniRitter
Renata Araujo Bernardon Pontifícia Universidade Católica do Rio Grande do Sul - Puc - RS
Guilherme Trez Universidade do Vale do Rio dos Sinos - UNISINOS

DOI:

https://doi.org/10.5585/ijsm.v17i1.2465

Keywords:

Consensus, Strategy, Decision-Making.

Abstract

This paper aims to present the state of the art regarding the strategic consensus, emphasizing the approaches and the nature of the research methods used, the results obtained and the future agenda for this theme studies. Analyzing beyond the last four decades of publications, it was understood that relating the strategic consensus only with the performance and strategic levels can be seen as something limited, suggesting the need to bring to the researching field new aspects and backgrounds as innovation, the methods for generating new ideas, the occurrence beyond the Top Management Team level (TMT), among others. Moreover, concludes that the predominant approach the strategic consensus is a process and the methodology used is based on quantitative techniques. As a suggestion for future studies, this study indicates the investigation of situations in which the strategic consensus is not positive.

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Author Biographies

Marcelo Curth, Feevale e UniRitter

Professor e pesquisador dos temas comportamento do consumidor e marketing de relacionamento.

Renata Araujo Bernardon, Pontifícia Universidade Católica do Rio Grande do Sul - Puc - RS

Diretora do Centro de Educação Continuada da PUCRS - EDUCON, professora em nível de graduação e pós graduação de disciplinas relacionadas ao tema de Gestão de Empresas Familiares, além de atuar como conselheira independente em conselhos de administração.

Guilherme Trez, Universidade do Vale do Rio dos Sinos - UNISINOS

Professor dos Programas de Pós-Graduação em Administração e em Gestão e Negócios da Universidade do Vale do Rio dos Sinos (UNISINOS). Tem experiência de pesquisa e consultoria em empresas de diversos setores.