A convergência entre a abordagem da estratégia como prática e a teoria da visão baseada na atenção por meio da premissa da distribuição estrutural de atenção

Luci Mari Aparecida Rodrigues; Cibele Barsalini Martins; Márcio Luiz Marietto

doi:10.5585/2024.23017

Authors

Luci Mari Aparecida Rodrigues Secretaria do Patrimônio da União (SPU) / Florianópolis, Santa Catarina https://orcid.org/0000-0002-7307-2078
Cibele Barsalini Martins University Federal of Santa Catarina / Florianópolis, Santa Catarina https://orcid.org/0000-0002-7396-0630
Márcio Luiz Marietto University Federal Rural of Rio de Janeiro (UFRRJ) / Seropédica, Rio de Janeiro https://orcid.org/0000-0003-1526-6058

DOI:

https://doi.org/10.5585/2024.23017

Keywords:

Strategy as Practice, Attention-Based View, Theoretical Essay

Abstract

Objective: to discuss how the theoretical-analytical elements of Strategy as Practice (SAP) (practices, praxis and practitioners) can be considered in order to expand research into new agents that may influence the attention of decision-makers in the context of the attention structures of the Attention-Based View.

Originality/relevance: under the argumentative approach, we explain SAP’s emphasis on the so-called sociological look at the action of the actors who make strategy on a daily basis in organizations. We also address the theoretical-analytical elements that make up SAP: practices, practitioners and praxis. Subsequently, we approach ABV as a behavioral theory for studying strategy as an alternative to the orthodox view. ABV also includes metatheoretical premises, which include this essay, where we address the structural distribution of attention.

Main results: we discuss the convergence of the vision of strategy between the SAP approach and the ABV theory, and indicate a preliminary research agenda, which contemplates the alignment between them for theoretical advances in both, starting from the structures of attention.

Theoretical contributions: in the final considerations, we resume the proposed discussion and point out that both SAP and ABV had already signaled that their assumptions and visions of human action in organizations could be considered together to generate advances in research in the field of strategy.

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Author Biographies

Luci Mari Aparecida Rodrigues, Secretaria do Patrimônio da União (SPU) / Florianópolis, Santa Catarina

Doutoranda em Administração pela Universidade Federal de Santa Catarina (UFSC), na linha de pesquisa de Gestão Universitária. Mestre em Administração e Especialista em Sistemas de Planejamento e Gestão Empresarial, ambos pela UFSC. Bacharel em Secretariado Executivo pela Universidade Estadual do Centro-Oeste (UNICENTRO). Secretária Executiva no Centro Socioeconômico da UFSC. Faz parte do Grupo de Pesquisa e Prática em Gestão e Secretariado (PPGSec/UFSC) e da Associação Brasileira de Pesquisa em Secretariado (ABPSEC). Parecerista em revistas científicas e eventos de Secretariado. Pesquisa temas relacionadas ao Secretariado Executivo, à Gestão Universitária e à Gestão Estratégica.

Cibele Barsalini Martins, University Federal of Santa Catarina / Florianópolis, Santa Catarina

Doutora (2013) e Mestre (2004) em Administração pelo Programa de Pós-graduação em Administração da Universidade Nove de Julho. Especialista (2001) em Qualidade nas Organizações (Lato sensu), graduada (2002) em Administração pela Universidade Nove de Julho e graduada (1997) em Secretariado Executivo pela Universidade São Judas Tadeu. Atualmente é Professora na Universidade Federal de Santa Catarina - UFSC (desde maio de 2014), com atuação nos cursos de graduação e no Programa de Pós-Graduação em Administração. É avaliadora Institucional do INEP/MEC. Está como Coordenadora do grupo de pesquisa, criado em 2016, denominado Pesquisa e Prática em Gestão e Secretariado - PPGSEC, vinculado ao Departamento de Ciências da Administração da Universidade Federal de Santa Catarina - UFSC. É membro da equipe do grupo de pesquisa Gestão Estratégicas de Projetos Educacionais, vinculado a Universidade Nove de Julho - UNINOVE. É membro Fundador e membro do Conselho Fiscal da Associação Brasileira de Pesquisa em Secretariado - ABPSEC e Editora Geral na Connection Scientific Journal - CSJ. Atuou como: a) Coordenadora do Programa de Pós-graduação em Administração do Centro Socioeconômico da UFSC (Gestão 2017-2019); b) Editora Científica da Revista Gestão e Secretariado entre os anos de 2010 a 2018, c) Coordenadora do curso de graduação em Administração no Centro Socioeconômico da UFSC (2016-2017); d) Coordenadora Nacional do Curso de Secretariado Executivo e professora adjunta na Universidade Paulista (2004 a 2010), e) professora na Universidade Nove de Julho (2000-2003 e 2011-2014) e f) Presidente da Associação Brasileira de Pesquisa em Secretariado - ABPSEC (Gestão 2013-2015). Possui interesse de pesquisa e estudos nos seguintes temas: Secretariado, Gestão Universitária, Sistema Nacional de Avaliação da Pós-graduação; CAPES.

Márcio Luiz Marietto, University Federal Rural of Rio de Janeiro (UFRRJ) / Seropédica, Rio de Janeiro

Pós-Doutorado (em andamento) no Instituto Politécnico de Leiria, Portugal. Doutor em Administração de Empresas pela Universidade Nove de Julho - UNINOVE/SP e reconhecido em Portugal pela Universidade e Lisboa (registro n.º 120210130416). Mestre em Administração de Empresas pela FACCAMP/SP. Especialista em Gestão da Saúde pela UNIFESP e Graduado em Administração de Empresas com habilitação em Comércio Exterior pela UNIP/Sorocaba. Avaliador do Sistema Nacional de Avaliação da Educação Superior (SINAES - BASis) de Cursos de Graduação (INEP). Professor e Pesquisador no Stricto Sensu (Mestrado e Doutorado) em Administração de Empresas e Desenvolvimento Regional. Possui os Prêmios: Egresso de destaque do Curso de Mestrado em Administração de Empresas da UNIFACCAMP (2021); Melhor Avaliador da Área de Estratégia e Políticas de Negócios do Academy of Management (2010); Melhor artigo do EnANPAD (2009); e melhor artigo da divisão de Administração Pública e Gestão Social (2009). Membro e avaliador científico do Academy of Management (AOM), European Group of Organizational Studies (EGOS), European Academy of Management (EURAM), Iberoamerican Academy of Management e International Institute of Informatics and Systemics, entre outros. Docente em cursos de MBA, especialização e graduação nas áreas de Administração de Empresas, Comércio Exterior, Negócios Internacionais, Gestão da Saúde, Gestão em Logística Empresarial, Gestão em Seguros e Resseguros, entre outros. Avaliador em Periódicos Científicos Internacionais e Nacionais. Experiência em Gestão Acadêmica: Coordenador do curso de pós-graduação em Gestão de Negócios Internacionais (2012-2015). Experiência profissional: Consultor Ad hoc em gestão estratégica (2004-2012); Perito Judicial (2009-2018); Piloto de Linha Aérea de Avião e Gerente Operacional de empresas de táxi aéreo e aeronaves particulares (1994-2002). Pesquisa nos temas: Estratégia como Prática (Strategy as Practice), Estratégias Organizacionais, Estruturacionismo; Estudos Organizacionais; Teoria Institucional; Inovação Organizacional; Capacidade Absortiva; Ontologia e Epistemologia da Administração; Internacionalização de Empresas; Comércio Exterior e Indicadores Organizacionais.

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