Mitigating Negative Aspects of Mimetic Isomorphism in Retail
DOI:
https://doi.org/10.5585/riae.v18i2.2637Keywords:
Shoes retail, Mimetic isomorphism, Paradox of choice, Management.Abstract
Objective: Our main purpose with this technical report was to propose actions for a retail shoe trade that result in equalization among the varieties of products offered, stock level and invested capital.
Method: It is a qualitative research conducted using the strategy of a case study in a small footwear retail in São Paulo.
Relevance: We examined isomorphic characteristics in a small footwear retail trade, illustrate management details in the industry, and propose actions to improve the business.
Results: We found evidences about the main problems in store management: excess of variety of products offered, a high level of inventory and a high value in the capital invested.
Theoretical / methodological Contributions: With this report we highlighted the main problems observed in the management actions of a small shoe retail store in São Paulo, and offered an alternative to the current management model.
Downloads
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Iberoamerican Journal of Strategic Management
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.