Motivação hedônica ou prevenção à saúde? A recuperação da autoestima feminina de pacientes bariatrizadas
DOI:
https://doi.org/10.5585/remark.v22i2.19994Palabras clave:
Motivação, Hedonismo, Bem-Estar, Consumo, Self.Resumen
Objetivo: Entender a relação entre motivação hedônica e prevenção à saúde, como possíveis influenciadores do consumo de cirurgia bariátrica por parte do público feminino.
Método: Esta pesquisa caracteriza-se como um estudo qualitativo tendo como estratégia de coleta, entrevistas em profundidades, análise do conteúdo e os relatos de história de vida, pois abrange os interesses envolvidos na fase exploratória.
Originalidade/Relevância: Ressalta-se a relevância da pesquisa, pois percebeu-se que o bem-estar na vida das entrevistadas, caracteriza todo significado que perpassa a qualidade de vida que elas vêm adquirindo gradativamente, a partir dos resultados percebidos pós-procedimento cirúrgicos. Isso as leva à aceitação do novo corpo, a uma vida saudável e consequentemente, a um nível de autoestima maior nos processos de reconstrução (Sirgy et al., 2007; Sirgy & Lee, 2006).
Resultados: Verifica-se que o principal motivador para a realização da cirurgia bariátrica foi o aspecto saúde, como se pode observar nos trechos e relatos das entrevistadas.
Contribuições teóricas/metodológicas: Procurou-se embasar nos estudos do Self, do Bem-Estar Subjetivo, da Autoestima e da Motivação. Para tanto, espera-se contribuir nos estudos do marketing como referência para possíveis estudos futuros, frente as dimensões socioeconômicas no mundo acadêmico.
Contribuições sociais/para a gestão: Espera-se que este estudo possa contribuir diante das informações colhidas na pesquisa, para que outras mulheres que ainda não se submeteram a tal processo, possam dirimir dúvidas, bem como outro qualquer tipo de desconfiança que as impeçam de realizar o procedimento de cirurgia bariátrica.
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