Vol. 18 No. 1 (2019): (jan./mar.)

Published: 2019-01-06

Editor' note

  • A evolução recente da Revista Brasileira de Marketing

    Otávio Bandeira De Lamônica Freire, Evandro Luiz Lopes
    DOI: https://doi.org/10.5585/remark.v18i1.4226

Articles

  • The influence of market orientation on Exploration and Exploitation innovation strategies ans organizational performance

    Luana Kava, Simone Regina Didonet
    1-16
    DOI: https://doi.org/10.5585/remark.v18i1.3565

  • Magic consumption: a study in the context of soccer fans

    Ronan Torres Quintão, Verônica Fujise Pereira, Rafael Antônio Santana Baêta
    17-28
    DOI: https://doi.org/10.5585/remark.v18i1.3599

  • Experiences of a campaign to the reaffirmation of identity in a Federal University Unit Within a Brazilian State

    Silvane Brand Fabrizio, Cleomar Marcos Fabrizio, Fernanda Buriol, Damaris Casaroto
    29-40
    DOI: https://doi.org/10.5585/remark.v18i1.3615

  • Green Consumer Behavior: Evidence From the Brazil – Uruguay Border Region

    Juliana Dachi Vieira Pereira, João Garibaldi Almeida Viana, Ricardo Ribeiro Alves
    41-57
    DOI: https://doi.org/10.5585/remark.v18i1.3755

  • Contribution of value co-creation support elements to repurchase intention: A theoretical approach

    Ricardo Antonio Reche, Adriana Locatelli Bertolini, Gabriel Sperandio Milan
    58-72
    DOI: https://doi.org/10.5585/remark.v18i1.3803

  • Between Social Welfare and Public Power: an analysis of social marketing strategies for blood donation

    Helena Belintani Shigaki, Jefferson Rodrigues Pereira, Caissa Veloso e Sousa, José Edson Lara
    73-85
    DOI: https://doi.org/10.5585/remark.v18i1.3842

  • They know what the customer wants! Proposal and validation of a scale to evaluate the sales force integration into the product development process

    Alcides Barrichello, Melby Karina Zuniga Huertas
    86-101
    DOI: https://doi.org/10.5585/remark.v18i1.3851

  • When the team potency needs self-efficacy and adaptive selling

    Karin Borges Senra, Letícia Fernandes de Negreiros, Valter Afonso Vieira
    102-117
    DOI: https://doi.org/10.5585/remark.v18i1.3902

  • Proposed application of the relationship marketing in interorganizational relations

    Juliane Laviniki Neumann, Claudionor Guedes Laimer
    118-131
    DOI: https://doi.org/10.5585/remark.v18i1.3925

  • Overcoming the contamination and choosing used products

    Júlio César Costa Júnior, Paulo Marcelo Bechara Carvalho Filho, Taciana Barros Jerônimo, Francisco Vicente Sales Melo
    132-146
    DOI: https://doi.org/10.5585/remark.v18i1.3930

  • Applicability of the unified theory of acceptance and use of technology in music streaming services for young users

    Luis Hernan Contreras Pinochet, Guilherme Neves Nunes, Eliane Herrero
    147-162
    DOI: https://doi.org/10.5585/remark.v18i1.4031