Vol. 20 No. 1 (2021): (jan./mar.)


Published: 2021-03-09

Editor' note

Articles

  • Foundations and trends in analytics and marketing relationship

    Alamir Costa Louro, Marcelo Moll Brandão, Arthur França Sarcinelli
    1-26
    DOI: https://doi.org/10.5585/remark.v20i1.17554

  • Study about the Evaluation of Internet Banking and Mobile Banking Users’ Satisfaction in Brazil

    André Andrade Longaray, Tiago Machado Castelli, Claudia Rodrigues Maia, Vilmar Gonçalves Tondolo
    27-51
    DOI: https://doi.org/10.5585/remark.v20i1.14590

  • Appearances can (not) be deceiving: purchase of hotel services endorsed by Instagram digital influencers

    Adrielly Souza Silva, Marconi Freitas da Costa
    52-77
    DOI: https://doi.org/10.5585/remark.v20i1.17309

  • Brands and ethical behavior: exploring the integration of consumer-brand relationships with consumer perceived ethicality

    Renata de Sousa da Silva Tolentino, Cid Gonçalves Filho, Jefferson Lopes La Falce, Marcos Ferreira Santos
    78-104
    DOI: https://doi.org/10.5585/remark.v20i1.14884

  • Do women dress for other women? A study on female luxury consumption and intrasexual competition

    Luciana Merlin Bervian, Dinorá Eliete Floriani
    105-131
    DOI: https://doi.org/10.5585/remark.v20i1.17940

  • Imposition of consumption practices in the public space: a study on urban cyclin

    Ronan Torres Quintão, Simone Marília Lisboa, Nathalia Lima
    132-147
    DOI: https://doi.org/10.5585/remark.v20i1.16864

  • The formation of the loyalty of a soft drink brand

    Gabriel Sperandio Milan, Luciene Eberle, Deonir De Toni, Valter Marcos Monteiro Fortes
    148-174
    DOI: https://doi.org/10.5585/remark.v19i1.15695

  • Consumption experience: proposal for a unifying concept

    Fernanda Bueno Cardoso Scussel, Natasha Fogaça, Gisela Demo
    175-198
    DOI: https://doi.org/10.5585/remark.v20i1.16103