Vol. 19 No. 4 (2020): (Oct./Dez.)

Published: 2020-12-16

Editor' note

  • Marketing research in Brazil and the challenge/opportunity for contribution and legitimation in the pandemic

    André Torres Urdan
    731-737
    DOI: https://doi.org/10.5585/remark.v19i4.18700

Articles

  • Predictors of intention-purchase correspondence and programmed reinforcement levels of specialty brands

    Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Rafael Barreiros Porto, Jhenyfer Aguiar Santos
    738-761
    DOI: https://doi.org/10.5585/remark.v19i4.11126

  • The stigma of transsexual women and its effects on their consumption

    Míriam de Souza Ferreira, Severino Joaquim Nunes Pereira
    762-786
    DOI: https://doi.org/10.5585/remark.v19i4.14671

  • The influence of utilitarianism and hedonism on the consumption of lamb meat: a study in the southern Brazil producing region

    Sávio Costa Borges, Gustavo da Rosa Borges, João Garibaldi Almeida Viana
    787-808
    DOI: https://doi.org/10.5585/remark.v19i4.15671

  • Internal marketing in Brazilian credite cooperative

    Edson Roberto Scharf, Giancarlo Gomes, Nikolas Könzgen Huck
    809-837
    DOI: https://doi.org/10.5585/remark.v19i4.16122

  • Virtual banks and the perceived risk and development and effort expectancy on behavioral intention

    Eduardo Roque Mangini, Natali Gutierrez Silva, Joana Rosa Cardoso de Carvalho
    838-861
    DOI: https://doi.org/10.5585/remark.v19i4.16283

  • Markets segmentation and differentiation of reverse logistics offers

    Clarice Mara Sousa e Silva, Osório Carvalho Dias
    862-887
    DOI: https://doi.org/10.5585/remark.v19i4.16392

  • Determining factors of environmental concern in purchasing decisions

    Jonilson Carvalho de Oliveira Júnior, Arthur William Pereira da Silva, Alípio Ramos Veiga Neto, Ahiram Brunni Cartaxo de Castro, Diego Sampaio Vasconcelos Ramalho Lima
    888-923
    DOI: https://doi.org/10.5585/remark.v19i4.16470

  • Prevention and future spending intentions during COVID-19: a study considering decision-making under risk

    André Francisco Alcântara Fagundes, Rejane Alexandrina Domingues Pereira do Prado, Marcelo Luiz Dias da Silva Gabriel, Sérgio Luiz do Amaral Moretti
    924-948
    DOI: https://doi.org/10.5585/remark.v19i4.18516

  • Marketing capabilities and competitive advantage of tourist destinations

    Carlos Alberto Alves, Benny Kramer Costa
    949-984
    DOI: https://doi.org/10.5585/remark.v19i4.18697