Vol. 9 No. 2 (2010): May - August

Published: 2010-10-06

Editor' note

  • EDITORIAL

    Osvaldo Elias Farah, Antonio Carlos Giuliani
    1-4
    DOI: https://doi.org/10.5585/remark.v9i2.2190

Articles

  • Drivers Recall and Attitudes Towards Road Safety Advertising

    Manuel José Fonseca, Paulo Ribeiro Cardoso
    5-22
    DOI: https://doi.org/10.5585/remark.v9i2.2112

  • Corporate Social Responsibility: Understanding the Communication Process in Brazilian Retailing

    Lucas Sciencia do Prado, Edgard Monforte Merlo, Harrison Bachion Ceribeli
    23-40
    DOI: https://doi.org/10.5585/remark.v9i2.2142

  • Consumer Attitudes: Structures of Theoretical Models

    Rafael Barreiros Porto
    41-58
    DOI: https://doi.org/10.5585/remark.v9i2.2145

  • Modern Marketing Characteristics and the Post-Modern Kick-Starting of Consumer Behaviour: Critical Analysis of the Proposed Positioning Using the Meeting Points Theory

    Roberto Bazanini, Renato Zanuto
    59-84
    DOI: https://doi.org/10.5585/remark.v9i2.2160

  • Brand Activities as Face Working Resources in Virtual Brand

    André Luiz Maranhão de Souza Leão
    85-112
    DOI: https://doi.org/10.5585/remark.v9i2.2168

  • “The Resistance of a Digital Collar”: A Study Targeting the Resistance Movement of Using Cellular Phones in Blogs and in Virtual Communities

    Tatiana Maria Bernardo da Silva
    113-136
    DOI: https://doi.org/10.5585/remark.v9i2.2171

  • Proposition to Evaluate the Results of the Marketing Communications Program Under Organisations’ Value-Creation Perspective

    Leandro Angotti Guissoni, Marcos Fava Neves, Roni Cleber Bonizio
    137-165
    DOI: https://doi.org/10.5585/remark.v9i2.2170

  • The Strategic Importance of Business Relationship in Enterprise Networks: A Resource Based View – RBV

    Carlos Alberto Alves, Nadia Kassouf Pizzinatto, Marcelo Neves Gonçalves
    166-189
    DOI: https://doi.org/10.5585/remark.v9i2.2174