Vol. 9 No. 1 (2010): January - Abril

Published: 2010-06-15

Editor' note

  • EDITORIAL

    Osvaldo Elias Farah, Antonio Carlos Giuliani
    01-04
    DOI: https://doi.org/10.5585/remark.v9i1.2158

Articles

  • Investigating the Impact of Cognitive Dissonance and Customer Satisfaction on Loyalty and Complaint Behaviour

    Thomas Salzberger, Monika Koller
    05-16
    DOI: https://doi.org/10.5585/remark.v9i1.2148

  • Analysis of the Behavior of Purchase of three Segments of Consumers in Supermarkets

    Sheila Farias Alves Garcia, Sara Gonzalez, Talita Mauad
    17-39
    DOI: https://doi.org/10.5585/remark.v9i1.2150

  • Heuristics in the Consumption of Higher Education Services

    Mauro Jonathan Mestrinel dos Santos, Eduardo Eugênio Spers, Mateus Canniatti Ponchio, Thelma Valéria Rocha
    40-63
    DOI: https://doi.org/10.5585/remark.v9i1.2143

  • Determinants Factors of Perceived Quality in an Institution of Bank Ribeirão Preto – SP

    Renato Luiz Salatta, Carlos Alberto Xavier do Nascimento, Luiz Santo Brogiato, Paulo Sérgio Miranda Mendonça
    64-90
    DOI: https://doi.org/10.5585/remark.v9i1.2156

  • Management of Emotional Brands: An Exploratory Study in the Automotive Industry for Light Vehicles

    Marcel Eduardo Rodrigues de Oliveira, Lesley Carina do Lago Attadia Galli, Matheus Alberto Cônsoli, Luciano Thomé e Castro
    91-110
    DOI: https://doi.org/10.5585/remark.v9i1.2152

  • Thoughts on Public Policies Related to the Banking Inclusion Program for Brazil’s Low-Income Population

    Aurea Helena Puga Ribeiro, Marcio Tadeu Furrier, Claudia Rosa Acevedo
    111-123
    DOI: https://doi.org/10.5585/remark.v9i1.2153

  • Marketing and social in brazilian banks: evidence for asymmetric

    Sérgio Luiz do Amaral Moretti
    124-150
    DOI: https://doi.org/10.5585/remark.v9i1.2154

  • Race, Segmentation, Studies and International Context of a City of African Descent: A Study in Salvador – BA

    Isabela Lacerda Dos Santos, Rodrigo Ladeira, Erica Ferreira Marques
    151-176
    DOI: https://doi.org/10.5585/remark.v9i1.2155