Vol. 15 No. 1 (2016): <strong>January - March</strong>

View Vol. 15 No. 1 (2016): <strong>January - March</strong>
Published: 2016-03-31

Articles

  • Connoisseurship Consumption and Market Evolution: An Instituional Theory Perspective on the Growth of Specialty Coffee Consumption in the USA

    Ronan Torres Quintão, Eliane Pereira Zamith Brito
    01-15
    DOI: https://doi.org/10.5585/remark.v15i1.3042

  • A Theoretical Essay on the Theory of Priming in the context of Sport Marks

    Fabio Henrique Galvão, Danielle Mantovani Lucena, Paulo Henrique Müller Prado
    16-27
    DOI: https://doi.org/10.5585/remark.v15i1.2711

  • State of the Art of National and International Publications on Neuromarketing and Neuroeconomics

    Caissa Veloso e Sousa, José Edson Lara, Erich Vale e Sousa, Jefferson Rodrigues Pereira
    28-41
    DOI: https://doi.org/10.5585/remark.v15i1.3188

  • Consumer Confusion in the Multimedia, Multichannel Scenario: Construct Definition and Research Agenda

    Patricia Liebesny Broilo, Lélis Balestrin Espartel
    42-56
    DOI: https://doi.org/10.5585/remark.v15i1.2985

  • The Influence of Home Country on the Known Brands of Choice: An Investigation about Materials Mark Attributes of Sports

    Franklin de Souza Meirelles, Vivian Iara Strehlau, Evandro Luiz Lopes
    57-70
    DOI: https://doi.org/10.5585/remark.v15i1.3000

  • The dilemma of the defaulting: background and consequent of the “dirty name”

    Jéssica Pulino Campara, Kelmara Mendes Vieira, Vânia Medianeira Flores Costa, Luana dos Santos Fraga
    71-85
    DOI: https://doi.org/10.5585/remark.v15i1.2941

  • The Language of Sustainable Advertising: Communication Meets Market Aspects

    Thel Augusto Monteiro, Antonio Carlos Giuliani, Nadia Kassouf Pizzinatto, Rosana Borges Zaccaria
    86-98
    DOI: https://doi.org/10.5585/remark.v15i1.3205

  • Standard Male Body Image and its Influence on Food Values, Attitudes and Behavior in Food University

    Pâmela de Souza Dias, Américo Pierangeli Costa, Higor Vinícius Rodrigues Spineli Silva, Emeline de Abreu Pereira Pinto
    99-112
    DOI: https://doi.org/10.5585/remark.v15i1.2763

  • I Need to use my Mobile: The Influence of Self-Control and Ego Depletion on Smartphones Use

    Juan José Camou Viacava, Jessica Quinelli Francisquetti, Letícia Ribeiro de Souza Lima, Eurico de Oliveira Junior
    113-132
    DOI: https://doi.org/10.5585/remark.v15i1.2881

  • The Act of Giving and Frustration: An Analysis in Determination of Psychological Distance

    Wagner Junior Ladeira, Clecio Falcão Araujo, Fernando Oliveira Santini, Marlon Dalmoro
    133-145
    DOI: https://doi.org/10.5585/remark.v15i1.2817