Vol. 14 No. 1 (2015): <strong>January- March</strong>

View Vol. 14 No. 1 (2015): <strong>January- March</strong>
Published: 2015-04-24

Articles

  • When the Control System Decreases the Sales Performance

    Juliano Domingues Silva, Valter Afonso Vieira, Valter da Silva Faia
    1-17
    DOI: https://doi.org/10.5585/remark.v14i1.2816

  • The Pop-Up Ads are Among Us: The Invasion of this Game Placement and its Effects on Consumer Technology with the Aid Eye Tracking

    Martin De La Martinière Petroll, Paulo Henrique Müller Prado
    18-32
    DOI: https://doi.org/10.5585/remark.v14i1.2738

  • Sports Mark Communities Fantasy Games: Identification, Engagement, Continuity of Intent and Value of Sponsor's Mark

    Raphael Bastos de Almeida, Victor Manoel Cunha de Almeida, Diego de Faveri Pereira Lima
    33-48
    DOI: https://doi.org/10.5585/remark.v14i1.2777

  • Quality Function Deployment – QFD As a Strategic Marketing Tool

    Rumeninng Abrantes dos Santos, Ana Rita Tiradentes Terra Argoud, Nadia Kassouf Pizzinatto, Pedro Domingos Antoniolli
    49-58
    DOI: https://doi.org/10.5585/remark.v14i1.2893

  • A Study on Marketing Management Tool use of Customer Relationship

    Cibele Barsalini Martins, Claudia Terezinha Kniess, Rudimar Antunes da Rocha
    59-71
    DOI: https://doi.org/10.5585/remark.v14i1.2788

  • Determining the Consumer Behavior in the Context of Virtual Retail

    Stephanie Ingrid Souza Barboza, Fabiana Gama de Medeiros, Huga Carla Alves de Farias, Francisco José da Costa
    72-83
    DOI: https://doi.org/10.5585/remark.v14i1.2470

  • The Effect of Aging in the Quality of Life and in the Consumer Behaviour

    Arminda Paço
    84-96
    DOI: https://doi.org/10.5585/remark.v14i1.2731

  • Cultural Meanings Construction: An Analysis of the Organic Grape Juice Market

    Marlon Dalmoro
    97-109
    DOI: https://doi.org/10.5585/remark.v14i1.2734

  • Consumption of Eco-Innovative Food: How Values and Attitudes Drive Consumers’ Purchase of Organics?

    Marcia Dutra de Barcellos, Marilia Bonzanini Bossle, Marcelo Gattermann Perin, Luciana Marques Vieira
    110-121
    DOI: https://doi.org/10.5585/remark.v14i1.2821

  • Determinants of Organic Products Consumption

    Matheus Wemerson Gomes Pereira, Dario de Oliveira Lima-Filho, Wilson Ravelli Elizeu Maciel, Danilo Moraes de Oliveira
    122-137
    DOI: https://doi.org/10.5585/remark.v14i1.2780