Vol. 11 No. 2 (2012): maio - agosto

Published: 2012-09-05

Editor' note

  • Editorial

    Claudia Rosa Acevedo
    01-02
    DOI: https://doi.org/10.5585/remark.v11i2.2396

Articles

  • Impact of Ecological Awareness on Consumer Attitudes in Front of Products and Brands

    Thel Augusto Monteiro, Antonio Carlos Giuliani, Nadia Kassouf Pizzinatto, Christiano França da Cunha
    3-17
    DOI: https://doi.org/10.5585/remark.v11i2.2310

  • Ecological or Controlled? Building Discursively Conscious Consumers

    Fernanda Chagas Borelli, Marcus Wilcox Hemais, Pedro Ivo Rogedo Costa Dias
    18-42
    DOI: https://doi.org/10.5585/remark.v11i2.2294

  • Brand Value: Empirical Test of the Importance of Dimensions of Brand Value Forming Perspective on Consumer in Brazilian Context

    Luiz Sergio Costa, Victor Manoel Cunha de Almeida
    43-68
    DOI: https://doi.org/10.5585/remark.v11i2.2357

  • Positioning for Global Brands: A Bibliometric Study of Scientific Production in the Area

    Victor Sciasci, Sheila Farias Alves Garcia, Lesley Carina do Lago Attadiai Galli
    69-95
    DOI: https://doi.org/10.5585/remark.v11i2.2332

  • Publication of Academic Sports Marketing in Brazil

    André Francisco Alcântara Fagundes, Ricardo Teixeira Veiga, Danilo de Oliveira Sampaio, Caissa Veloso e Sousa
    96-123
    DOI: https://doi.org/10.5585/remark.v11i2.2327

  • Social Networking and Consumer Buying Behavior: Is the Reign of "Word-Of-Mouth" Back?

    Robson Nogueira Tomas, Rodolpho Pierre Meschgrahw, Rosane Lúcia Chicarelli Alcantara
    124-151
    DOI: https://doi.org/10.5585/remark.v11i2.2325

  • Advances on the Measure of Judgment and Meaning of the Product for Brazil

    Solange Alfinito, Marcelo Vinhal Nepomuceno, Claudio Vaz Torres
    152-177
    DOI: https://doi.org/10.5585/remark.v11i2.2279

  • Relationship Marketing in Associative Networks of Retail

    Leonardo Aureliano da Silva, Renato Ferreira Pimenta, Evandro Luiz Lopes, Edna de Souza Machado Santos
    178-202
    DOI: https://doi.org/10.5585/remark.v11i2.2289