From consumer to prosumer of energy: the adoption of distributed generation from the practice theory

Authors

DOI:

https://doi.org/10.5585/remark.v22i3.20767

Keywords:

Consumption, Practice theory of practice, Energy prosumer, Photovoltaics

Abstract

Objective: To understand how the prosumption of photovoltaic energy impacts other consumer practices.

Method: The empirical research was conducted through in-depth interviews with 24 consumers. The data collected were analyzed using Content Analysis.

Originality/Relevance: The article brings to debate the articulation between the prosumption of photovoltaic energy and its insertions in the complexes of domestic practices.

Results: The research findings suggest that upon the introduction of a new practice, promoted by the prosumption of photovoltaic energy, sociotechnical systems reconfigure to accommodate this newly incorporated practice.

Theoretical/methodological contributions: The process of adopting prosumption practice is a trajectory that depends on engagement in meanings, understandings, procedures, which occurs prior to the incorporation of materials. The connection between these elements forms the structure of prosumption practice, which in turn integrates with other practices and reconfigures the socio-technical system of which it becomes a part.

Downloads

Download data is not yet available.

Author Biographies

Rafael Lopes Carvalhais, Pontifícia Universidade Católica de Minas Gerais – PUC Minas

Mestre em Administração

 

Marcelo de Rezende Pinto, Pontifícia Universidade Católica de Minas Gerais – PUC Minas

Doutor em Administração

 

References

Bardin, L. (2011). Análise de Conteúdo. São Paulo: Edições 70.

Beillan, V., & Goater, A. (2013). Understanding household decisions to become electricity producers and their role in the future energy landscape: case studies in France with photovoltaic electricity producers. ECEEE Summer Proceedings, 2211–2220.

Bergman, N., & Eyre, N. (2011). What role for microgeneration in a shift to a low carbon domestic energy sector in the UK? Energy Efficiency, 4, 335–353. https://doi.org/10.1007/s12053-011-9107-9

Bauer, M. W., Gaskell, G. (2002). Pesquisa qualitativa com texto, imagem e som: um manual prático. Petrópolis: Vozes, 2002.

Creswell, J. W. (2014). Investigação Qualitativa & Projeto de Pesquisa: escolhendo entre cinco abordagens. 3ª ed. Porto Alegre: Penso.

Faiers, A. & Neame, C. (2006). Consumer attitudes towards domestic solar power systems. Energy Policy, 34, 1797–1806. https://doi.org/10.1016/j.enpol.2018.12.038

Galvin, R., & Sunikka-Blank, M. (2016). Schatzkian practice theory and energy consumption research: Time for some philosophical spring cleaning? Energy Research & Social Science, 22, 63–68. https://doi.org/10.1016/J.ERSS.2016.08.021

Goulden, M., Bedwell, B., Rennick-Egglestone, S., Rodden T., & Spence, A. (2014). Smart grids, smart users? The role of the user in demand side management. Energy Research & Social Science, 2, 21–29. https://doi.org/10.1016/j.erss.2014.04.008

Gram-Hanssen, K. (2009). Standby consumption in households analyzed with a practice theory approach. Journal of Industrial Ecology, 14 (1), 150–165. https://doi.org/10.1111/j.1530-9290.2009.00194.x

Gram-Hanssen, K. (2010). Residential heat comfort practices: understanding users, Building Research and Information, 38 (2), 175–186. https://doi.org/10.1080/09613210903541527

Gram-Hanssen, K. (2011). Understanding change and continuity in residential energy consumption. Journal of Consumer Culture, 11(1), 61–78. https://doi.org/0.1177/1469540510391725

Halkier, B., Katz-Gerro, T., & Martens, L. (2011). Applying practice theory to the study of consumption: Theoretical and methodological considerations. Journal of Consumer Culture, 11(1), 3–13. https://doi.org/10.1177/1469540510391765

Halkier, B., & Jensen, I. (2011). Methodological challenges in using practice theory in consumption research. Examples from a study on handling nutritional contestations of food consumption. Journal of Consumer Culture, 11(1), 101–123. https://doi.org/10.1177/1469540510391365

Hargreaves, T. (2011). Practice-ing behaviour change: Applying social practice theory to pro-environmental behaviour change. Journal of Consumer Culture, 11(1), 79–99. https://doi.org/10.1177/1469540510390500

Hartmann, B. J. (2016). Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments. Marketing Theory, 16(1), 3–20. https://doi.org/10.1177/1470593115581722

Lesdain, S. B. (2019). The photovoltaic installation process and the behavior of photovoltaic producers in insular contexts: the French island example (Corsica, Reunion Island, Guadeloupe). Energy Efficiency, 12, 711–722. Sem doi

Mayer, V. F.; Mariano, S. R. H.; Andrade, C. L.T. (2009). Percepção de Preço, Valor e Comportamento do Cliente no Setor de Energia Elétrica. Anais do XXXIII Encontro da ANPAD. São Paulo, 2009.

Oberst, C. A., Schmitzb, H., & Madlenerb R. (2019). Are Prosumer Households That Much Different? Evidence From Stated Residential Energy Consumption in Germany. Ecological Economics, 158, 101–115. https://doi.org/10.1016/j.ecolecon.2018.12.014

Ozaki, R., & Shaw, I. (2014). Entangled Practices: Governance, Sustainable Technologies, and Energy Consumption. Sociology, 48(3), 590–605. https://doi.org/10.1177/0038038513500101

Palm, J. (2018). Household installation of solar panels – Motives and barriers in a 10-year perspective. Energy Policy, 113, 1–8. https://doi.org/10.1016/j.enpol.2017.10.047

Palm, J., & Tengvard, M. (2011). Motives for and barriers to household adoption of small-scale production of electricity: examples from Sweden. Sustainability: Science, Practice and Policy, 7(1), 6-15. https://doi.org/ 10.1080/15487733.2011.11908061

Parag, Y., & Sovacool, B. K. (2016). Electricity market design for the prosumer era. Nature Energy, 1. https://doi.org/10.1038/nenergy.2016.32

Reckwitz, A. (2002). Toward a theory of social practices: A development in culturalist theorizing. European Journal of Social Theory, 5(2), 243–263. https://doi.org/ 0.1177/1368431002005002005

Ritzer, G., & Jurgenson N. (2010). Production, Consumption, Prosumption: The nature of capitalism in the age of the digital ‘prosumer’. Journal of Consumer Culture, 10(1), 13–36. https://doi.org/10.1177/1469540509354673

Røpke, I. (2009). Theories of practice — New inspiration for ecological economic studies on consumption. Ecological Economics, 68, 2490–2497. https://doi.org/ 10.1016/j.ecolecon.2009.05.015

Schatzki, T. (1996). Social practices: A Wittgensteinian approach to human activity and the social. New York: Cambridge University Press.

Schatzki, T. (2012). A Primer on Practices: Theory and Research. Practice-Based Education: Perspectives and Strategies, 13-26. https://doi.org/10.1007/978-94-6209-128-3_2

Shove, E., & Pantzar, M. (2005). Consumers, producers and practices. Understanding the invention and reinvention of Nordic walking. Journal of Consumer Culture, 5(1), 43–64. https://doi.org/10.1177/1469540505049846

Shove, E., Pantzar, M., & Watson, M. (2012) .The Dynamics of Social Practice: Everyday Life and How It Changes. London: SAGE.

Shove, E. (2011). How the social sciences can help climate change policy: an extraordinary lecture and accompanying exhibition of ideas. [YouTube]. Recuperado a partir de https://www.youtube.com/watch?v=ldEp3r1-8eo

Shove, E. (2018). Keynote Prof Dr Elizabeth Shove Breaking the Rules! Energy Transitions as Social Innovations. [YouTube]. Recuperado a partir de https://www.youtube.com/watch?v=ic_ERoqaZ9g&t=19s

Sovacool, B. K., & Hess, D. J. (2017). Ordering theories: Typologies and conceptual frameworks for sociotechnical change. Social Studies of Science, 1–48. https://doi.org/10.1177/0306312717709363

Throndsen, W., Skjosvold, T. M., Ryghaug, M., & Christensen, T. H. (2017). From consumer to prosumer. Enrolling users into a Norwegian PV pilot. Summer Study proceedings, European Council for an Energy Efficient Economy.

Toffler, A. (1980) The third wave. New York: William Morrow.

Truninger, M. (2011). Cooking with Bimby in a moment of recruitment: Exploring conventions and practice perspectives. Journal of Consumer Culture, 11(1), 11–37. https://doi.org/ 10.1177/1469540510391221

Vasseur, V., & Kemp, R. (2015). A segmentation analysis: the case of photovoltaic in the Netherlands. Energy Efficiency, 8, 1105–1123. https://doi.org/10.1007/s12053-015-9340-8

Vergara, S. C., & Caldas, M. P. (2005). Paradigma Interpretativista: a busca da superação do objetivismo. Revista de Adminsitração de Empresas, 45(4), 53-57. http://dx.doi.org/10.1590/S0034-75902005000400006

Warde, A. (2005). Consumption and theories of practice. Journal of Consumer Culture, 5(2), 131–153. https://doi.org/10.1177/1469540505053090

Published

2023-10-02

How to Cite

Carvalhais, R. L., & Pinto, M. de R. (2023). From consumer to prosumer of energy: the adoption of distributed generation from the practice theory . ReMark - Revista Brasileira De Marketing, 22(3), 1276–1327. https://doi.org/10.5585/remark.v22i3.20767