A meta-synthesis of qualitative country reputation in search of building theory

Fabiana Mariutti; Danielle Denes

doi:10.5585/remark.v19i3.15874

Authors

Fabiana Mariutti Professora e Pesquisadora do Programa de Pós-Graduação em Administração (PPGA) com atuação na Graduação, Mestrado e Doutorado (Stricto Sensu) Supervisora de Projeto de Iniciação Científica (PIC). Supervisora de Trabalho de Conclusão de Curso (TCC Acadêmico). Escola de Negócios UP - Business School UP. https://orcid.org/0000-0003-2404-7041
Danielle Denes Coordenadora, Professora e Pesquisadora do Programa de Pós-Graduação em Administração (PPGA) com atuação na Graduação, Mestrado e Doutorado (Stricto Sensu). Escola de Negócios UP - Business School UP https://orcid.org/0000-0001-8902-4137

DOI:

https://doi.org/10.5585/remark.v19i3.15874

Keywords:

Country reputation, Country branding, Nation branding, Case study, Meta-synthesis, Post positivism.

Abstract

Purpose of the Study: The aim of this cross-disciplinary study is to theorise country reputation using meta-synthesis of case studies.

Methodology: This research followed Hoon’s (2013) approach in meta-synthesis of case studies to analysing the knowledge accumulation about the reputation of countries.

Theoretical and Methodological Contributions: Figure 1. Methodological steps of meta-synthesis was created by introducing the eight stages of the protocol to guide researchers and practitioners. In this way, literature was granted with both theoretical and methodological contributions regarding the in-depth understanding of the country reputation construct.

Main results: Although quantitative methods predominate in the country reputation literature, qualitative studies represented a robust choice for constructing theory by using meta-synthesis approach. Moreover, Figure 2. Framework of country reputation management was proposed by identifying three key requirements such as (i) research on the place’s attributes focused on their impacts in society; (ii) strategy plan based on the perceived reputation of the place; and (iii) government initiatives for policy making.

Relevance/Originality: This is the first study applying meta-synthesis of case studies for theorizing country reputation.

Social Implications: Consolidating the country's reputation theory can help develop an integrated vision for impacting economic activities for global reputation, with opportunities for business generation, tourism income, and new perspectives of social development for a country, its cities, and regions. Because branding of a country is a strategic tool for the governments to enhance their country reputation, the results could allow responsible institutions through public and/or private partnerships to apply our proposed framework to plan, execute, and monitor strategies.

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Author Biographies

Fabiana Mariutti, Professora e Pesquisadora do Programa de Pós-Graduação em Administração (PPGA) com atuação na Graduação, Mestrado e Doutorado (Stricto Sensu) Supervisora de Projeto de Iniciação Científica (PIC). Supervisora de Trabalho de Conclusão de Curso (TCC Acadêmico). Escola de Negócios UP - Business School UP.

Pós-Doutorado em Administração, Universidade de São Paulo.
Doutora pela Leeds Business School, Inglaterra, revalidado pela Universidade de São Paulo.
Mestre em Administração de Organizações, Universidade de São Paulo.
Especialista em Gestão Estratégica de Negócios, Fundação Armando Álvares Penteado.
Um semestre de Mestrado em Communications, Grand Valley State University, Estados Unidos da América.
Graduada em Comunicação Social, Pontifícia Universidade Católica de Campinas, SP.

Danielle Denes, Coordenadora, Professora e Pesquisadora do Programa de Pós-Graduação em Administração (PPGA) com atuação na Graduação, Mestrado e Doutorado (Stricto Sensu). Escola de Negócios UP - Business School UP

Pós-Doutorado, Technion – Israel Institute of Technology, Israel,
Doutora em Administração, Universidade Positivo,
Mestre em Administração, Universidade Federal do Paraná,
Especialista em Marketing, Universidade Federal do Paraná.
Graduada em Administração, Universidade Tuiuti do Paraná. Graduada em Comunicação Social, Universidade Federal do Paraná.

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