Personal Values of Women Entrepreneurs: Application of the Lov Scale

Abstract

The role of personal values as standards or criteria influencing the choices of individuals suggests the relationship of values to behavior. Based on this understanding, the concept of human values has been under the spotlight in the social sciences so as to understand various issues, such as the use of media, religious and political behavior, preferences and consumer behavior. Based on this perspective, this study aims to analyze the values of women entrepreneurs based on Kahle’s (et al., 1986) List of Values (LOV) scale. The scale was administered to a sample of entrepreneurs, all women, and demonstrated that the values "Fun," "Sense of accomplishment" and "Self Respect" had higher means. Through an analysis of the principal components, three dimensions of this scale could be extracted: "Individual Values" and "Collective Values", since the "Sense of Accomplishment" value was identified as most important by the majority of women. Therefore, the group of women entrepreneurs assigned varying degrees of significance concerned with personal values as behavioral guides in their lives.DOI: 10.5585/remark.v9i3.2181