The Strategic Importance of Business Relationship in Enterprise Networks: A Resource Based View – RBV

Abstract

This study intends to discuss the importance of building a co-operative strategic relationship in business, since it became an important precedent of success in business. Researchers have demonstrated that partnership and alliances have an important role in establishing a competitive advantage based on a firm’s resources. For the objective in this research, we commence with an investigation in two real-state networks of which we adopt as a methodological pillar, the qualitative typology of investigation, due to it providing the most adequate observations. Methods utilised for this investigation included: a semi-structured interview; bibliographic research and non-participant. It concludes to demonstrate that the relationship researched proves the importance of a well-meaning cooperative strategy for companies acting in network formats. As a direct consequence, the access to partners and their resources could be considered the most strategic object analyzed. As a methodological limit, the fact this research is qualitative must be underlined and noted. These findings have little room for generalization when compared with quantitative research. The biggest practical implication is to allow managers participating in a network to perceive the strategic importance of this relationship. The manager must consider, within the boundaries of their formulated strategies, the development and maintenance to: grant them access to partners and their resources and the ability to build a strong position within the network in order to influence other partners.

DOI: 10.5585/remark.v9i2.2174