Percepção do Consumidor sobre Produtos Orgânicos

Dario de Oliveira Lima-Filho; Filipe Quevedo Silva

doi:10.5585/remark.v11i1.2297

Authors

Dario de Oliveira Lima-Filho Universidade Federal de Mato Grosso do Sul
Filipe Quevedo Silva Universidade Federal de Mato Grosso do Sul

DOI:

https://doi.org/10.5585/remark.v11i1.2297

Keywords:

Consumer behavior, Food, Organic vegetables, Health, Natural environment

Abstract

The objective of this study was to assess consumer perceptions about organic products as well as the influence of socio-demographic factors and frequency of consumption. To that end, in June 2010, in Campo Grande-MS, Brazil, a quantitative and descriptive study was carried out with a sample of 400 people responsible for buying food for their families. The respondents believe that organic products are tastier, safer for health and hygiene, and look better than conventional products. Furthermore, there was a positive relationship among organic consumption, education level, income, and frequency of consumption.

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Author Biographies

Dario de Oliveira Lima-Filho, Universidade Federal de Mato Grosso do Sul

Administrador. Doutor em Administração pela FGV. Professor do Programa de Pós-graduação em Administração da Universidade Federal de Mato Grosso do Sul