Analysis of The Journal of Marketing’s Production from 2014 to 2016

Abstract

Study Purpose: The objective of this study is to analyze Journal of Marketing’s (JM) publications, identifying elements that can be used in high impact research and in the academic environment. Methodology / approach: In this bibliometric study 123 papers from JM and 9,351 references used by them were analyzed. The paper’s analysis included authors and their countries, institutions, editors, supports, methodologies, keywords, themes and structures from the titles, abstracts and results. The references’ analysis included the journals, the themes, the publication’s cycles and the frequencies. Relevance / originality: High-impact journals publication is sought after by researchers from the different areas of knowledge. In Marketing, the JM is the journal with the highest academic impact and its publications tend to indicate the state of the art in Marketing. Main results: Authors Rajdeep Grewal and Jan Wieseke published the most. The methodology used was predominantly quantitative. The most frequent themes were "Products, Brands, Communication and Price" and " Marketing Strategies and International Marketing". 27% of the references were published less than 5 years before the article and 35% were repeated in more than two papers. The main references by topic are also presented. Theoretical / methodological contributions: The results allow (1) researchers to adjust their work, increasing the possibility of high impact publications, (2) academics to identify references for high quality teaching, and (3) national journals to reflect on how to expand their relevance.