Emotional and Experiential Aspects Influemcers Presence Fan of Belo Horizonte’s Stadiums of Football

Abstract

The objective of this study was to assess the emotional and behavioral aspects that significantly influence attendance and intention to return to soccer stadiums in Belo Horizonte, Brazil. A quantitative survey (N=353) was realized with football fans in the city of Belo Horizonte-MG. As main results, one verified that positive emotions and socialization of the supporter in the stadium positively impact the satisfaction of the supporter. Besides, one also verified that there is a strong relation between identification with the team and loyalty to the team and that supporters’ satisfaction has a strong direct relation with intention to come back to the stadium. On the other hand, it is possible to infer that emotions experienced during the championship or during the games do not specifically represent a significant impact on stadium attendance. In the same aspect, loyalty to the team did not present a significant relation with intention to come back to the stadium either, indicating that whether they come back or not is independent from supporters’ loyalty.