20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012

Authors

  • Luiz Henrique Lima Faria IFES
  • Antônio Carlos Giuliani UNIMEP
  • Nadia Kassouf Pizzinatto UNIMEP
  • Valéria Rueda Elias Spers UNIMEP

DOI:

https://doi.org/10.5585/remark.v13i1.2596

Keywords:

Marketing, Relationship Marketing, Academic Production.

Abstract

This work, using as sample the ENANPAD`s annals and the periodics RAE and RAUSP, analyzed the academic production on relationship marketing from 1992 to 2012. For this, we used, as basis methodological, six aspects observed in the study de Almeida, Lopes and Pereira (2006), which provided comparisons of results, allowing to build an overview of 20 years of research on relationship marketing in Brazil.

 

 

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Author Biographies

Luiz Henrique Lima Faria, IFES

Professor do Curso Técnico em Administração do IFES - Instituto Federal do Espírito Santo. Doutorando do PPGA - Doutorado em Administração da UNIMEP - Universidade Metodista de Piracicaba.

Antônio Carlos Giuliani, UNIMEP

Coordenador e Professor do PPGA/ Programa de Pos Graduação Mestrado Profissional e Doutorado em Administração da do PPGA - Doutorado em Administração da UNIMEP - Universidade Metodista de Piracicaba.

Nadia Kassouf Pizzinatto, UNIMEP

Professora do PPGA/ Programa de Pos Graduação Mestrado Profissional e Doutorado em Administração da do PPGA - Doutorado em Administração da UNIMEP - Universidade Metodista de Piracicaba.

Published

2014-04-14

How to Cite

Faria, L. H. L., Giuliani, A. C., Pizzinatto, N. K., & Spers, V. R. E. (2014). 20 Years of Publications on Relationship Marketing in Brazil: An Analysis of the 1992 Academic Production a 2012. ReMark - Revista Brasileira De Marketing, 13(1), 106–118. https://doi.org/10.5585/remark.v13i1.2596