The City Image in the Political Representation Scenery
DOI:
https://doi.org/10.5585/remark.v7i1.644Keywords:
Agendamento. Cenários de representação da política. Mídia.Abstract
Facing the introduction of a new leadership profile of Curitiba-PR, in this article, it is identified, from analysis of Curitiba city images produced on media before and after the city elections of 2004, how this element contributed to the result of that electoral competition, considering that an important element on the development of the politic representation scenery at that moment. The analysis shows that the image built on media promoted a change in the technocratic profile of the urbanists that exercised the hegemony in the city since the 1970’s and benefited the elected candidate, which profile was the best to be adapted to that image.Downloads
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Published
2009-02-13
How to Cite
Pendiuk, F. (2009). The City Image in the Political Representation Scenery. ReMark - Revista Brasileira De Marketing, 7(1), 23–30. https://doi.org/10.5585/remark.v7i1.644
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Articles