Local buzz, global pipeline e global buzz:
interações locais e globais em empresas do setor de TI
DOI:
https://doi.org/10.5585/2023.24230Palavras-chave:
Local Buzz. Global Pipeline. Global Buzz. Modelagem de Equações EstruturaisResumo
Objetivo: Examinar os efeitos do local buzz, global pipeline e global buzz sobre a criação de conhecimento e aprendizado, e destes na inovação organizacional de empresas aglomeradas.
Metodologia: Adotou-se a abordagem quantitativa, com a utilização da técnica de Modelagem de Equações Estruturais, nos quais aplicou-se um questionário com 43 itens, organizados em escala do tipo Likert de sete pontos.
Originalidade/Relevância: A literatura sobre buzz e pipeline mostra que a interação de aglomerações de empresas proporciona trocas de conhecimento bidirecional que podem influenciar tanto no ambiente interorganizacional quanto no ambiente organizacional das empresas aglomeradas.
Principais resultados: Os resultados revelaram que quanto mais às relações se desenvolvem no ambiente local, mais as empresas conseguem aprender. O global pipeline proporciona melhores níveis de troca de informações pelos canais de comunicação externo. O global buzz tem o potencial de subsidiar as relações locais e globais no APL.
Contribuições teóricas/metodológicas: Dentre as principais contribuições deste estudo destacam-se: a) a definição de um modelo conceitual que trata sobre a influência das relações inteorganizacionais no nível organizacional de empresas aglomeradas; b) a mensuração empírica dos construtos local buzz e global pipeline; e c) o local buz é fundamental para ter acesso a informações gerenciais.
Contribuições sociais / para a gestão: Este estudo permite que empresas conheçam e aprimorem suas relações locais e globais. Este estudo contribui com os atores de natureza pública e privada responsáveis pela execução de ações de desenvolvimento para o setor, auxiliando-os em possíveis planos de melhoria e no desenvolvimento local.
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