Dimensões de competitividade na era das plataformas digitais

Adriele Aparecida Gomes de Bem; Ana Cláudia Azevedo; Nayara Gonçalves Lauriano

doi:10.5585/riae.v21i1.21475

Autores

Adriele Aparecida Gomes de Bem Universidade Federal de Viçosa (UFV) https://orcid.org/0000-0003-4006-8483
Ana Cláudia Azevedo Universidade Federal de Viçosa (UFV) https://orcid.org/0000-0001-8141-9265
Nayara Gonçalves Lauriano Universidade Federal de Viçosa (UFV) https://orcid.org/0000-0002-0992-9882

DOI:

https://doi.org/10.5585/riae.v21i1.21475

Palavras-chave:

Vantagem competitiva, Plataformas digitais, Estratégia.

Resumo

Objetivo do estudo: Embora tenhamos uma visão consolidada das disposições competitivas sob as quais operam as abordagens tradicionais de vantagem competitiva, não temos uma visão coesa de como essa lógica se manifesta em um cenário baseado em tecnologia e digitalização no qual operam as plataformas digitais. Logo, o objetivo deste estudo é analisar quais são as disposições competitivas predominantes nas plataformas digitais.

Metodologia/Abordagem: este estudo de natureza exploratória correlaciona através de uma revisão de literatura na base Web of Science, os tópicos de plataformas digitais e vantagem competitiva, apresentando uma análise sociométrica dos dados e a síntese das principais disposições competitivas nas plataformas digitais.

Originalidade/Relevância: apesar da reconhecida inadequação da estratégia tradicional para explicar a competitividade do contexto das plataformas digitais, ainda são poucos os estudos que se dedicam a debater a questão, o presente estudo contribui estendendo a discussão e oferecendo perspectivas a este novo cenário.

Principais resultados: Os resultados definem determinadas diferenças entre as disposições competitivas em torno das empresas tradicionais e os modelos de negócios baseados em plataformas. Entre os novos elementos identificados, são acentuados o enfoque distinto do processo de criação de valor, a centralidade de uma estrutura em rede, bem como da utilização de dados, e interação de um conjunto mais heterogêneo de participantes.

Contribuições teórico/metodológicas: o presente estudo contribui com o debate em curso apontando para um primeiro esforço de alinhamento e consolidação das dimensões competitivas que se apresentam nas plataformas digitais, em comparação ao que é conhecido sobre as abordagens tradicionais pipelines. Além disso, ao propor uma agenda de pesquisa, o desenvolvimento de estudos futuros também é auxiliado.

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Biografia do Autor

Adriele Aparecida Gomes de Bem, Universidade Federal de Viçosa (UFV)

Bacharel em Administração, mestranda em Administração, Departamento de Administração e Contabilidade da Universidade Federal de Viçosa (UFV).

Ana Cláudia Azevedo, Universidade Federal de Viçosa (UFV)

Doutora em Administração, Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo(FEA/USP). Professora Adjunta do Departamento de Administração e Contabilidade, Universidade Federal de Viçosa (UFV).

Nayara Gonçalves Lauriano, Universidade Federal de Viçosa (UFV)

Doutoranda em Administração, Departamento de Administração e Contabilidade da Universidade Federal de Viçosa (UFV).

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