Estrategias en tiempos de crisis pandémica: evidencia de las empresas textiles minoristas
DOI:
https://doi.org/10.5585/2024.25947Palabras clave:
capacidades dinámicas, estrategias reactivas, estrategias emergentes, emprendimiento, adaptabilidad organizacionalResumen
Objetivo: Analizar cómo las micro y pequeñas empresas (MPEs) del sector minorista textil en Manaus transformaron estrategias reactivas en acciones que promueven la resiliencia organizacional mediante el desarrollo de capacidades dinámicas durante la pandemia de COVID-19.
Planteamiento: Se utilizó el análisis fenomenológico, con entrevistas semiestructuradas realizadas a siete propietarios de MPEs del sector minorista textil en Manaus. Los datos se analizaron para identificar temas emergentes y patrones en las estrategias de adaptación de las empresas.
Relevancia: Este estudio es pionero al examinar el impacto de la pandemia de COVID-19 en las MPEs del sector minorista textil en Manaus, enfocándose en el papel del emprendedor como moderador entre estrategias y resiliencia. La investigación destaca la importancia de las capacidades dinámicas y las características personales de los propietarios en la adaptación y supervivencia en tiempos de crisis.
Principales resultados: Los resultados muestran que la resiliencia organizacional de las MPEs está fuertemente ligada a las habilidades y decisiones de los propietarios. Las estrategias reactivas evolucionaron hacia estrategias emergentes, que se sistematizaron en capacidades dinámicas, culminando en resiliencia organizacional. El papel del emprendedor emergió como un moderador esencial, amplificando o disminuyendo la efectividad de estas estrategias.
Aportes teóricos/metodológicas: La investigación contribuye a la comprensión de cómo las MPEs del sector minorista textil en Manaus adaptaron sus estrategias durante la pandemia de COVID-19, enfatizando el papel crítico de las capacidades dinámicas y la resiliencia organizacional. El estudio contribuye a la teoría al redefinir la resiliencia organizacional como un recurso psicológico, dependiente de las características individuales del propietario. Metodológicamente, la investigación fenomenológica permitió una comprensión profunda de las experiencias y estrategias de los emprendedores en respuesta a la crisis.
Contribuciones gerenciales: La investigación sugiere que los programas de apoyo y las políticas públicas deben enfocarse en el desarrollo de las habilidades de los emprendedores, incluidos entrenamientos y redes de apoyo, para fortalecer la resiliencia de las MPEs. Además, destaca la importancia de considerar las características demográficas de los propietarios al planificar intervenciones durante crisis.
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Derechos de autor 2024 Jonas Fernando Petry, Kamila de Souza Filizola, Antônio Giovanni Figliuolo Uchôa, Cristiane do Nascimento Brandão, Armando Araújo de Souza Júnior
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