Dynamic capabilities and collaborative innovation: a case study in the textile industry of Santa Catarina, Brazil

Autores/as

  • Linda Jessica De Montreuil Carmona Fundação Universidade Regional de Blumenau (FURB)
  • Iara Regina dos Santos Parisotto Fundação Universidade Regional de Blumenau (FURB)

DOI:

https://doi.org/10.5585/ijsm.v16i4.2521

Palabras clave:

Innovation Management. Innovation Strategy. Competitive advantage. JEL classification, O31, O32, L67.

Resumen

With increasingly fiercer competition, many industrial firms with similar characteristics are concerned with obtaining competitive advantages that allow them to differentiate themselves for survival, efficiency and profitability. Based on the Dynamic Capability Theory (Eisenhardt & Martin, 2000; Teece, 2007, 2014; Teece, Pisano, & Shuen, 1997), this research aimed to investigate how dynamic capacities and collaborative innovation in textile manufacturing are developed. To this end, a case study was conducted in a textile manufacturer, in which it was sought to distinguish the opportunities detection processes directed to innovation, the approach to these opportunities and the management of threats through the reconfiguration of internal and external organizational resources. For triangulation, data collection included primary data from semi-structured interviews and secondary documentary and audiovisual data. The research identified the following processes: 1) constant search for the best way to select clients, satisfy and anticipate their needs; 2) search for innovation and improvement in products, processes and practices; 3) leadership engagement and teams with innovation. The contribution of this work lies in the identification, empirical evidence and analysis of the processes involved in Dynamic Capability in the perspective of innovation, offering a model to analyze the processes linked to dynamic capacities, facilitating their understanding and verification. The results of the study showed that these capabilities act not only as a cause of innovation, but also as a consequence, establishing a continuous virtuous cycle oriented towards collaborative and dynamic innovation of products involving the manufacturer, its suppliers and customers, generating loyalty and sustaining a competitive advantage in the textile sector.

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Biografía del autor/a

Linda Jessica De Montreuil Carmona, Fundação Universidade Regional de Blumenau (FURB)

Doutoranda do Programa de Doutorado em Ciências Contábeis e Administração da Universidade Regional de Blumenau (PPGCC/FURB). Mestra em Administração pelo Programa de Pós-graduação em Administração da Universidade Federal de Pernambuco (PROPAD/UFPE) e Bacharel em Administração pela Universidad de Lima, Peru. Bolsista CAPES/PDSE Processo n°88881.135061/2016-01. Contato: telefone (47)99266-1200, e-mail: lcarmona@al.furb.br   Endereço: PPGCC/FURB Câmpus 1 Central R. Antônio da Veiga, 140 - Itoupava Seca, Blumenau - SC, 89012-900 Sala D-202. 

Iara Regina dos Santos Parisotto, Fundação Universidade Regional de Blumenau (FURB)

Professora Titular do Programa de Doutorado em Ciências Contábeis e Administração da Universidade Regional de Blumenau (PPGCC/FURB) e do Programa de Pós-graduação em Administração (PPGAd/FURB). Doutora em Administração pela UNINOVE, Mestra em Ciências Contábeis-Controladoria pela Fundação Universidade Regional de Blumenau FURB. Contato: telefone (47) 3321-0565, e-mail: iaraparisotto@hotmail.com Endereço: PPGCC/FURB Câmpus 1 Central R. Antônio da Veiga, 140 - Itoupava Seca, Blumenau - SC, 89012-900 Sala D-202.

Publicado

2017-12-01

Cómo citar

De Montreuil Carmona, L. J., & dos Santos Parisotto, I. R. (2017). Dynamic capabilities and collaborative innovation: a case study in the textile industry of Santa Catarina, Brazil. Revista Ibero-Americana De Estratégia, 16(4), 50–68. https://doi.org/10.5585/ijsm.v16i4.2521