A study about business sustainability in cold storage agroindustry

Resumen

Industrial organizations are adapting to the concept of business sustainability in which companies develop social actions not losing the focus of financial and economic returns. In this context, the beef production sector, which has the cold storage agroindustry as the official coordinator of the chain, is important because of the socio-environmental actions. The objective of this research, characterized as descriptive and exploratory, with a qualitative approach, is to describe the measures adopted for business sustainability of agroindustry. Data analysis was the methodology of Grounded Theory. The results show the involvement of the cold storage studied in the three dimensions of sustainability (environmental, economic and social), and conclude that the cold storage agroindustry has incorporated the concept of sustainability of the business requirements of exporters.