Evolução da co-citação – estrutura intelectual da pesquisa em estratégia: uma extensão do trabalho do Ramos Rodriguez e Ruiz-Navarro (2004)

Simone Silva Vicente; Diego Nogueira Rafael; Nairana Radtke Caneppele Bussler; José Joaquim Filho; Rodrigo Lopes Nabarreto

doi:10.5585/riae.v19i1.16533

Authors

Simone Silva Vicente Universidade Nove de Julho https://orcid.org/0000-0002-3684-8375
Diego Nogueira Rafael Universidade Nove de Julho https://orcid.org/0000-0002-5676-1314
Nairana Radtke Caneppele Bussler Universidade Nove de Julho http://orcid.org/0000-0002-4928-7300
José Joaquim Filho Universidade Nove de Julho https://orcid.org/0000-0002-9634-7185
Rodrigo Lopes Nabarreto Universidade Nove de Julho https://orcid.org/0000-0001-5156-084X

DOI:

https://doi.org/10.5585/riae.v19i1.16533

Keywords:

Strategy, Strategic management journal, Bibliometric study.

Abstract

Objective of the study: In this study we aim to analyze the evolution of the discipline Strategy published on the scholarly periodical Strategic Management Journal in the period from 2007 to 2018, covering a period of 12 years of publications in the field.

Methodology / approach: Through a bibliometric co-citation study, we analyzed two periods, from 2007 to 2012 and from 2013 to 2018. As a proxy, we used “Strategic Management Journal” in the Web of Science database. This research generated a sample of 1100 articles. The sample was analyzed with the software Bibexcel and submitted to factor analysis in SPSS software to identify the factors. To present the networks, we used the software Ucinet.

Originality / Relevance: Strategy studies are the focus of researchers who aim to identify how the theoretical field behaves. Identify the intellectual structure of research in strategy is relevant to new publications, and with greater concern afterwards the work by Ramos-Rodrigues and Ruiz-Navarro (2004). The multidisciplinary of Strategy was cited in previous studies, with evidence of the discipline in new fields of studies, such as in behavioral theories in strategy (Fernandes Pinto, Guerrazzi, Serra & Kniess, 2016 and Ferreira; Fernandes & Ratten, 2016). Thus, we sought to carry out a new research, in different and successive periods, which allow a validation of new reflections and perspectives regarding strategy in new fields of studies. In fact, we confirmed, with the results, the emergence of behavioral theories.

Main results: We identified four factors in the publishing from 2007 to 2012 period, with 36 articles, and two factors in the period from 2013to 2018, with 30 articles. The results allowed us to observe that Resource-based Theory (RBT) is still one of the most explored theories, in the first period, which is confirmed by previous studies. Regarding the second period, we verified the most evident movement in behavioral theories, with works in the fields of learning, knowledge and innovation (Fernandes Pinto, Guerrazzi, Serra & Kniess, 2016; Ferreira, Fernandes & Ratten, 2016).

Theoretical / methodological contributions: This study allows researchers to methodologically analyze the steps of a bibliometric co-citation study, including in this process the ways to analyze factors and make comparisons in two different publication periods. Supporting the theory, the results show the development of the theoretical field of Strategy and its evolution since the work by Ramos-Rodrigues and Ruiz-Navarro (2004). This is a contribution that expands the multidisciplinarity of the discipline and new existing relationships. We confirm the evidence from previous bibliometric studies that reported the growth of behavioral theories in strategy, such as learning, knowledge and innovation (Serra, Ferreira & Almeida, 2015; Fernandes Pinto, Guerrazzi, Serra & Kniess, 2016).

Social / management contributions: The emergence of new studies in behavioral strategy is the most relevant contribution. Managers can make better business decisions by looking more closely at the behavioral line theory. Decision-making may consider broader and organizational issues, or strategic points that involve behavioral analysis, on specific strategic resources.

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Author Biographies

Simone Silva Vicente, Universidade Nove de Julho

Doutoranda em Administração pela Uninove. Mestre em Administração pela Uninove (Capes 5). Pós-graduação em Planejamento, Implementação e Gestão da EAD (Universidade Federal Fluminense-UFF). Professor assistente de coordenação desde 2013. Professor de ensino superior nas áreas de comércio exterior e logística, desde 2005. Professor de ensino à distância-EAD, desde 2008. Contexto de disciplinas correlatas aos cursos de comércio exterior e logística. Elaboradora de questões do INEP (ENADE). Avaliador do MEC.Dedicação total no ensino superior e pesquisa científica na linha de estratégia. Desenvolvimento de projetos para uma área acadêmica com o objetivo de explorar e desenvolver atividades que complementam o ensino aos alunos como iniciação científica;feiras; palestras e atividades extracurriculares atreladas ao processo interdisciplinar do aprendizado. Como profissional de mercado na experiência é na área comercial comercial, organização e gerenciamento de departamento de vendas, gestão de negócios internacionais, elaboração de projetos logísticos de distribuição internacional para organizações e auditorias internas de verificação de procedimentos de qualidade ISO.

Diego Nogueira Rafael, Universidade Nove de Julho

Mestre em administração (2016) pela Universidade Nove de Julho (MPA-GSS/UNINOVE), administrador pelo Centro Universitário FECAP (2010), atualmente é aluno regular com dedicação exclusiva ao Doutorado no Programa de Pós-graduação em Administração da Universidade Nove de Julho (PPGA/UNINOVE), seus interesses de pesquisa estão concentrados no comportamento do consumidor com destaque para a depleção do ego, consumo indulgente e desejabilidade social. Revisor da Revista Brasileira de Marketing (REMark) e editor do Boletim PPGA Uninove, publicado bimestralmente.

Nairana Radtke Caneppele Bussler, Universidade Nove de Julho

Doutoranda em Administração pela Universidade Nove de Julho (UNINOVE), mestra em Desenvolvimento Regional pela Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ/2017), especialista em Coaching e Gerenciamento de Pessoas (UNIJUÍ/2016), graduada em Administração (UNIJUÍ/2014). Atualmente é integrante do grupo de pesquisa em Estratégia Comportamental, em Competitividade e Clusters e em Estratégia e Projetos em Instituições de Ensino. Possui experiência na área de administração, atuou por sete anos na área financeira e atualmente é professora de ensino superior e pós-graduação. Recebeu o prêmio de Excelência, incentivo à excelência na formação do profissional de Administração, categoria prata, menção honrosa por ter se destacado nas dimensões ensino, pesquisa e extensão pela UNIJUÍ no ano de 2015.

José Joaquim Filho, Universidade Nove de Julho

Doutorando em Administração com Ênfase em Inovação pela Universidade Nove de Julho - UNINOVE. Mestre de Administração com Ênfase em Gestão Ambiental e Sustentabilidade pela Universidade Nove de Julho - UNINOVE e Université Grenoble Alpes. Possui Especialização em Gestão Ambiental e Sustentabildiade pelo Instituto Mauá de Tecnologia. Cursou o Executive MBA pela Business School São Paulo e Instituto Rotmann de Toronto - Canadá. Possui graduação em Tecnologia Mecânica - Processos de Produção pela Universidade Estadual Paulista Júlio de Mesquita Filho (1984). Tem experiência na área de Engenharia de Produção, com ênfase em Manufatura Enxuta, Treinamento, Higiene & Segurança e Sustentabilidade.

Rodrigo Lopes Nabarreto, Universidade Nove de Julho

Possui graduação em Direito (UNICAPITAL) e graduação em Administração (UNIFAI). Graduando em Gestão de Políticas Públicas (USP). Pós-graduado em Direito Empresarial (FMU), Direito do Trabalho (UNICID) e Constitucional (LFG). MBA em Administração Pública (UNIDERP-Anhanguera). Mestre em Direito pela Uninove/SP. Doutorando em Administração pela Uninove/SP. Atualmente trabalha na Assessoria Jurídico-Administrativa do Tribunal Regional do Trabalho da 2ª Região, é Tutor da Escola Judicial do TRT/SP, Professor de Direito do Trabalho e Processo do Trabalho da Universidade de Mogi das Cruzes (UMC) e Curador de conteúdo para ensino à distância da Universidade São Francisco - USF.

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