PEOPLE MANAGEMENT AS A STRATEGIC TOOL FOR ORGANIZATIONAL DEVELOPMENT<br>http://dx.doi.org/10.5585/riae.v9i1.1652

Abstract

This article investigates the confluences and the dynamic interactions among people management, change strategy, and organizational development. It reports an exploratory, qualitative study: a case study involving a multinational company focused on the development and manufacture of carbon and graphite products. Primary data was collected through interviews involving five top executives, six managers, four sales/marketing persons, four staff, and seven representatives from operations. Secondary data was obtained from company documents. Based on content analysis from the interviews, it was concluded that the management of people in this organization was used as a tool for organizational development.