Network Learning in the Context of Intercooperation and Network Merger: The Non-Merger Option

Abstract

Objective: With this study we aimed to analyze how the learning of the network occurred in the option of not merging, in the context of inter-cooperation and merger between business cooperation networks.

Method: We carried out a single case study, which consisted of the inter-cooperation episodes between four networks and the merger process of three others. The object of analysis of this study was the network that opted for non-fusion. We conducted interviews and documentary analysis.

Originality / Relevance: Among the growth strategies for networks is inter-cooperation and merger between networks. We have already conducted studies on episodes of inter-cooperation and fusion, but there is no knowledge of learning episodes in a non-fusion option situation.

Results: The social programs implemented aim to increase the representativeness of the members in the cooperative and the new assembly process promoted a significant change in the participation of the members. The process resulted in an increase in the number of voters in the assemblies, strengthening their involvement and increasing the legitimacy of the cooperative vis-à-vis regulatory institution.

Theoretical contributions: Factors such as increased bargaining power and information exchange favor inter-cooperation and differences in focus, identity and management policies inhibit merger.

Contributions to management: The main managerial contribution of this study is the importance of participation in sector events and the insertion of the "agenda" of merger and inter-cooperation in the planning of the network.