Strategic Actions in the Face of Uncertainty
DOI:
https://doi.org/10.5585/bjm.v17i5.4178Resumo
In the face of volatile change and mounting uncertainty, firms may have to adapt rapidly. We highlight the mandates of strategic leaders who know how to develop organizational capabilities that allow for fast as well as slow action as circumstances dictate. In a world where unexpected twists and turns can overturn the most iron-clad handbook of standard operating procedures, strategic leaders remain a final, crucial line of defense. Once organizations have sensed incipient change in their environment, and understand its potential impact better, the question becomes what to do practically.Downloads
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Publicado
18.09.2018
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Schoemaker, P. J., & Day, G. S. (2018). Strategic Actions in the Face of Uncertainty. ReMark - Revista Brasileira De Marketing, 17(5), 700–729. https://doi.org/10.5585/bjm.v17i5.4178
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