Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding

Donizete Ferreira Beck; Marcos Ferasso

doi:10.5585/remark.v21i1.19354

Autores/as

Donizete Ferreira Beck Nove de Julho University - UNINOVE http://orcid.org/0000-0002-0510-5325
Marcos Ferasso Universidade Autónoma de Lisboa https://orcid.org/0000-0002-2907-9133

DOI:

https://doi.org/10.5585/remark.v21i1.19354

Palabras clave:

City. Urban. Branding. Image. Mercosur. Development. Governance

Resumen

Purpose: This research aims to analyze the knowledge structure related to the image of the cities as a tool for urban governance in Mercosur context.

Method: A research synthesis was applied to analyze and discuss (1) theoretical contributions, (2) urban image ontology and deontology, and (3) the challenges of urban image as a tool for urban governance in Mercosur context.

Originality/Relevance: We synthesized the theoretical contributions, the understanding of urban image ontology and deontology, and the urban image challenges in urban branding and city branding as a tool for urban governance in Mercosur context.

Results: Findings on urban image in Mercosur context reveal that: (1) regional research is aligned with seminal one, stating that socioeconomic inclusion, sustainability, smartness, stakeholder convergence and satisfaction, and city attractiveness are essential parts of urban image as an urban governance tool for sustainable urban development; (2) urban image has been considered a tool for promoting the urban development, management, and governance, which has varied understandings for diverse urban stakeholders; and (3) the main regional challenges.

Theoretical / Methodological Contributions: We endorse seminal research arguments on the role of urban image in urban governance through research synthesis on urban image in Mercosur context, considering regional challenges and perspectives.
Social / Managerial Contributions: Regional and local communities have their needs met, and bottom-up approach, sustainable development, and democracy are encouraged in urban governance.

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Biografía del autor/a

Donizete Ferreira Beck, Nove de Julho University - UNINOVE

Ph.D. Candidate in Business Administration

Marcos Ferasso, Universidade Autónoma de Lisboa

Doutorado

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