Vol. 21 No. 5 (2022): (Oct./Dec.)

Published: 2023-01-04

Editor' note

  • A material selection protocol for structured literature review

    George Bedinelli Rossi, Julio Carneiro da Cunha, André Torres Urdan
    1480-1526
    DOI: https://doi.org/10.5585/remark.v21i5.23454

Articles

  • Understanding the perception of potential consumers of cultured meat using free word association

    Maurílio Barbosa de Oliveira da Silva, Christiano França da Cunha
    1527-1573
    DOI: https://doi.org/10.5585/remark.v21i5.18560

  • Personal values that motivate the consumption of healthy yoghurts

    Alberdan José da Silva Teodoro, Daniel Carvalho de Rezende, Luiz Henrique de Barros Vilas Boas, Américo Pierangeli Costa
    1574-1630
    DOI: https://doi.org/10.5585/remark.v21i5.21463

  • Perceived financial well-being as antecedent of psychological well-being: evidence from Brazil

    Mateus Canniatti Ponchio, Simoni Fernanda Rohden, Frederike Budiner Mette
    1631-1676
    DOI: https://doi.org/10.5585/remark.v21i5.21579

  • Rivalry formation among football fans: an analysis of the rivalry between the Atlético-MG and Cruzeiro brazilian football clubs

    Felipe Alexandre de Souza Félix Nunes, Jonathan Simões Freitas, André Francisco Alcântara Fagundes, Fernando de Andrade Fleury
    1677-1729
    DOI: https://doi.org/10.5585/remark.v21i5.20430

  • Referral reward programs for specialists: the role of reward and brand strength on referral likelihood

    Cristiane Pizzutti, Guilherme Possebon de Oliveira
    1730-1786
    DOI: https://doi.org/10.5585/remark.v21i5.19684

  • Drivers of sales performance in Brazil: a meta-analysis

    Juliano Domingues da Silva, Letícia Fernandes de Negreiros, Valter da Silva Faia
    1787-1844
    DOI: https://doi.org/10.5585/remark.v21i5.21923

  • Brand identity co-creation dilemma

    Antonio Pedro Cruz Costa Alves, Fabiano Rodrigues
    1845-1902
    DOI: https://doi.org/10.5585/remark.v21i5.21874

  • Incursions into the prehistory of marketing: the role of transport infrastructure in paving market practices in 18th- and 19th-century England

    João Batista Soares Neto, Francisco José da Costa, Fernando de Souza Coelho
    1903-1977
    DOI: https://doi.org/10.5585/remark.v21i5.22536

Artigos tutoriais

  • Use of iramuteq for content analysis based on descending hierarchical classification and correspondence factor analysis

    Marcos Rogério Mazieri, Luc Marie Quoniam, David Reymond, Katia Cinara Tregnago Cunha
    1978-2048
    DOI: https://doi.org/10.5585/remark.v21i5.21290