Vol. 21 No. 1 (2022): Special Issue - "Which place?" The Future Pathways of Place Branding

Published: 2022-01-31

Editor' note

  • The future pathways of place branding – Brazilian landscape

    Fabiana Mariutti, Magdalena Florek
    1-8
    DOI: https://doi.org/10.5585/remark.v21i1.21486

Special Issue 2021

  • Image of cities as tool for urban governance in Mercosur: contributions from urban and city branding

    Donizete Ferreira Beck, Marcos Ferasso
    9-28
    DOI: https://doi.org/10.5585/remark.v21i1.19354

  • Place branding Brazil: research agenda and advisory panel for the 21st century

    Marco Antonio de Moraes Ocke, Allan Augusto Platt
    29-63
    DOI: https://doi.org/10.5585/remark.v21i1.20194

  • Rio de Janeiro brand identity: an analysis of the physical and symbolic dimensions

    Daniel Kamlot, Diego Santos Vieira de Jesus
    64-87
    DOI: https://doi.org/10.5585/remark.v21i1.20344

  • Building brand trust by choosing the right location: when the business headquarters site influences clients' trust in a brand

    Christian Gomes e Souza Munaier, Rodolfo Rocha, Jerônimo Henrique Portes
    88-108
    DOI: https://doi.org/10.5585/remark.v21i1.20386

  • Future research guidelines on soft power: an oblique approach of the literature on the intertwinement between creative industries and place branding

    Rodolfo Paião de Campos, Simone Vasconcelos Ribeiro Galina, Janaina de Moura Engracia Giraldi
    109-134
    DOI: https://doi.org/10.5585/remark.v21i1.20541

  • Brand as a Territorial Development Strategy: convergence between city branding and the Master Plan of São Paulo city

    Monica Franchi Carniello, Moacir José dos Santos
    134-153
    DOI: https://doi.org/10.5585/remark.v21i1.20542

  • Place branding Pernambuco: analysis of the feelings of the users through Instagram hashtags

    Jorge Italo Macêdo Prudêncio de Lima, Gabriel Rodrigo Gomes Pessanha, Maria Valéria Pereira de Araújo, Rebeka Coelho de Almeida Alves, Marilia Ferreira Paes Cesário, Ana Clara Firmino de Oliveira Rocha
    154-184
    DOI: https://doi.org/10.5585/remark.v21i1.20578

  • Museu corporativo como ativo cultural estratégico para fortalecer a marca Brasil

    Ana Luiza Almeida do Monte, Randal Martins Pompeu, Marcus Mauricius Holanda
    185-207
    DOI: https://doi.org/10.5585/remark.v21i1.21076

  • Estimating stakeholder-based place brand equity: one place, multiple perspectives

    Sofia Gelain da Cunha, Fernando Bins Luce, Marta Olivia Rovedder de Oliveira
    208-231
    DOI: https://doi.org/10.5585/remark.v21i1.21102