Vol. 20 No. 4 (2021): (out.dez.)

Published: 2021-11-29

Articles

  • Influence of failure recovery on the perception of quality, satisfaction and loyalty of banking customers

    Gérson Tontini, Amélia Silveira, Diovani Luzia Pozza
    216 - 240
    DOI: https://doi.org/10.5585/remark.v20i4.16986

  • Just one post? forecasts of daily sales of beauty and cosmetics retail companies from the influence of social media

    Gabriel Gomes Pessanha, Eduardo Almeida Soares
    241 - 266
    DOI: https://doi.org/10.5585/remark.v20i4.17914

  • Effect of organic food-related lifestyle towards attitude and purchase intention of organic food: evidence from Brazil

    Bruna Ferreira Jungles, Sheila Farias Alves Garcia, Dirceu Tornavoi de Carvalho, Sérgio Silva Braga Júnior, Dirceu da Silva
    267 - 299
    DOI: https://doi.org/10.5585/remark.v20i4.19192

  • Authenticity in consumer resistance: smi strategies for low-carb diet on Instagram

    Carlos André da Silva Müller, Antonieta Ferreira Machado de Oliveira, Fernanda Rodrigues de Siqueira, Vanessa Rodrigues Colares
    300 - 324
    DOI: https://doi.org/10.5585/remark.v20i4.19278

  • Consumption practices in the hair transition process of brazilian women with curly and coily hair

    Ana Carolina Soares Oliveira, Juliana Maria Magalhães Christino
    325 - 361
    DOI: https://doi.org/10.5585/remark.v20i4.15828

  • Consumption and social distinction in the cultural field of music

    Aline Pereira Sales Morel, Daniel Carvalho de Rezende, Alessandro Silva de Oliveira
    362 - 392
    DOI: https://doi.org/10.5585/remark.v20i4.17619

  • Toward an integrating score: orchestrating practice and taste in music consumption

    Álvaro Leonel de Oliveira Castro, Daniel Carvalho de Rezende, Mozar José de Brito
    393 - 421
    DOI: https://doi.org/10.5585/remark.v20i4.18041

  • Electoral marketing from the perspective of behavioral psychology: effect on voters and voting in executive and legislative positions

    Rafael Barreiros Porto, Alcino Franco de Moura, Lívia Maia Aragão, Carla Peixoto Borges
    422 - 454
    DOI: https://doi.org/10.5585/remark.v20i4.18570

  • Donations, who are involved: a study on donations in virtual live presentations using QR Code in a COVID-19 pandemic context

    Thiago Chiorino Costa, Samara de Carvalho Pedro, Daniela Menezes Garzaro, Marcelo Carvalho, Leonardo Vils
    455 - 480
    DOI: https://doi.org/10.5585/remark.v20i4.19013