Vol. 19 No. 3 (2020): (Jul./Sept.)

Published: 2020-09-24

Articles

  • Brand equity and brand value: proposition and validation of a model

    Denis Lino Romanello, Otavio Freire, Filipe Quevedo-Silva, Eduardo Biagi Almeida Santos
    496-514
    DOI: https://doi.org/10.5585/remark.v19i3.17261

  • Promotions in action: classifying promotional activities under the perception of consumers

    Patricia Montagna Anauate, Giuliana Isabella, Carla Ramos
    515-539
    DOI: https://doi.org/10.5585/remark.v19i3.16587

  • Branded content and consumer engagement on Facebook: an analysis of omnichannel retail

    Lucas Silva Barreto, Vérica Freitas, Verônica Angélica Freitas de Paula
    540-559
    DOI: https://doi.org/10.5585/remark.v19i3.15949

  • Instagram and its consumption attributes: a content analysis based on the priming effect

    Maria Naftally Dantas Barbosa, Yákara Vasconcelos Pereira, Karla Rosane do Amaral Demoly
    560-585
    DOI: https://doi.org/10.5585/remark.v19i3.13907

  • Blogs used as marketing tools and their influence on consumers’ decisions on purchasing fashion and beauty products

    Evange Elias Assis, Viviane Moura Rocha Ferreira, Fernanda Oliveira Andrade
    586-610
    DOI: https://doi.org/10.5585/remark.v19i3.17763

  • The COVID-19 Pandemic: paths for future research in marketing involving the regulatory role of prosocial consumption

    Mellina da Silva Terres, Simoni F. Rohden, Letícia Vedolin, Bárbara Foiato Hein Machado, Karen Magnus, Agnes Altmann, Dieine Estela Bernieri Schiavon
    611-641
    DOI: https://doi.org/10.5585/remark.v19i3.17103

  • Analysis of reasons for Remarketing tool rejection

    Juliana Maria Magalhães Christino, Erico Aurelio Abreu Cardozo, Bernardo Garretto Cerqueira Silva, Thais Santos Silva
    642-667
    DOI: https://doi.org/10.5585/remark.v19i3.14616

  • Determinants of income for multilevel distributors in Cuenca (Ecuador)

    Silvana Astudillo, Juan Castillo, Fabian Ortiz
    668-682
    DOI: https://doi.org/10.5585/remark.v19i3.13343

  • Consumer dispositions in multicultural contexts: a framework proposition

    Miriam Tais Salomao, Sergio Garrido Moraes, Mariana Bussab Porto-da-Rocha, Vivian Iara Strehlau
    683-704
    DOI: https://doi.org/10.5585/remark.v19i3.15410

  • A meta-synthesis of qualitative country reputation in search of building theory

    Fabiana Mariutti, Danielle Denes
    705-730
    DOI: https://doi.org/10.5585/remark.v19i3.15874