Vol. 16 No. 3 (2017): <strong>July - September</strong>

View Vol. 16 No. 3 (2017): <strong>July - September</strong>
Published: 2017-08-31

Articles

  • Exploring utilitarian and hedonic aspects of consumption at the Bottom of Pyramid

    Felipe Gerhard, Lucas Lopes Ferreira de Souza, Verónica Peñaloza, Marianela Denegri
    268-280
    DOI: https://doi.org/10.5585/remark.v16i3.3517

  • Approaches that Affect Consumer-Based Brand Equity

    Denise Santos de Oliveira, Mauro Caetano, Ricardo Limongi França Coelho
    281-297
    DOI: https://doi.org/10.5585/remark.v16i3.3596

  • Knowledge in Management, Competitive Advantage and Business Performance: Proposition and Test of a Resource Advantage Theory Based Model in MSEs

    Rafael Tunes, Plínio Rafael Reis Monteiro
    298-316
    DOI: https://doi.org/10.5585/remark.v16i3.3514

  • The Use of the Think Aloud Verbal Protocol for Tracking Processes in Research on the Consumer Decision-Making

    Nayara Pereira Duarte, José Carlos Korelo
    317-333
    DOI: https://doi.org/10.5585/remark.v16i3.3509

  • I Am Satisfied: A Study on Consumer Loyalty in Restaurants Employing the Dineservice Scale

    Carlos Alberto Alves
    334-350
    DOI: https://doi.org/10.5585/remark.v16i3.3389

  • Analysis of the Attributes Valued by the Consumer in the Brazilian Acessible Luxury Market

    Henrique de Souza Bezerra, Dyego de Oliveira Arruda, Edgard Monforte Merlo
    351-368
    DOI: https://doi.org/10.5585/remark.v16i3.3321

  • Sociodemographic Factors and the Relationship with the Acceptance of Consumers as to the Own Brands in the Supermarket Retail

    Célio Alves Castro, Thel Algusto Monteiro, Antonio Carlos Giuliani, Rosana Borges Zaccaria
    369-382
    DOI: https://doi.org/10.5585/remark.v16i3.3372

  • Paradigmatic Myopia and the Games of Truth in Marketing Research

    Matheus Lemos de Andrade, Ramon Silva Leite, Marcelo de Rezende Pinto, Georgiana Luna Batinga
    383-395
    DOI: https://doi.org/10.5585/remark.v16i3.3431

  • Recess Time: The Relationship of Children and Teenagers with Food Under the Food Well-Being Paradigm

    Rodolfo Rodrigues Rocha, Daniel Faria Chaim, Andres Rodriguez Veloso
    396-409
    DOI: https://doi.org/10.5585/remark.v16i3.3477

  • Estructura de Mercado y Responsabilidad Social Empresarial en Mipymes Mexicanas. El Vínculo entre Preferencias Individuales y Sociales

    Celina López-Mateo, Martha Ríos-Manríquez, María Dolores Sánchez-Fernández
    410-425
    DOI: https://doi.org/10.5585/remark.v16i3.3347