Vol. 15 No. 4 (2016): <strong>Special Issue - Encontro de Marketing (EMA)</strong>

View Vol. 15 No. 4 (2016): <strong>Special Issue - Encontro de Marketing (EMA)</strong>
Published: 2016-12-01

Editor' note

  • Encontro de Marketing (EMA) 2016

    Vinicius Andrade Brei
    445-447
    DOI: https://doi.org/10.5585/remark.v15i4.3451

Articles

  • Contagious Content: Viral Video Ads Identification of Content Characteristics that Help Online Video Advertisements Go Viral

    Yentl Knossenburg, Roberto Nogueira, Paula Chimenti
    448-458
    DOI: https://doi.org/10.5585/remark.v15i4.3385

  • The (Non) Influence of the Transgerational Factor in the Choice of Baby Products

    Bruno do Nascimento Sutil
    459-473
    DOI: https://doi.org/10.5585/remark.v15i4.3408

  • Do as I Say, Not as I Do: The Relationship between Adults in the Process of Children Socialization in Food Consumption

    Maria Fernanda da Fonseca Massyliouk, Roberta Dias Campos
    474-485
    DOI: https://doi.org/10.5585/remark.v15i4.3409

  • Only Jesus in the Cause: Faith and Crowding Perception in Religious Event

    Izabelle Quezado, Antônio Jackson Alcântara Frota, Josimar Souza Costa, Danielle Miranda de Oliveira Arruda, Gabriel Mota
    486-495
    DOI: https://doi.org/10.5585/remark.v15i4.3383

  • Consumer Electronic Devices Portable: The Effect Moderator Adopter Profile the Purchase of Intent

    Washington Romão dos Santos, Teresa Cristina Janes Carneiro, Marcos Paulo Valadares de Oliveira
    496-511
    DOI: https://doi.org/10.5585/remark.v15i4.3382

  • Relationship Marketing: Adding Value to Business with Big Data

    Ana Cláudia Borges Coutrim dos Reis, Marcos Terra Iacovelo, Lucilene Bueno Borges de Almeida, Bento Alves da Costa Filho
    512-523
    DOI: https://doi.org/10.5585/remark.v15i4.3379

  • Validating a Conceptual Model of Online Shopping Experience for Brazilian Customers

    Larissa Soares de Queiroz, Fábio Vinicius de Macedo Bergamo, Jezreel Santos de Melo
    524-539
    DOI: https://doi.org/10.5585/remark.v15i4.3407

  • The Influence of Music Proeminence in Short Term Memory and Attitude Toward Brand and Advertising

    Arthur Geron Gonçalves Dias, Eliane Cristine Francisco Maffezzolli, Marcelo Aparecido Pinheiro
    540-553
    DOI: https://doi.org/10.5585/remark.v15i4.3413

  • Conflicts between Franchisors and Franchisees in Salvador, Bahia, Brazil

    Marcos Albuquerque, Rodrigo Ladeira, Maria Teresa Larocca
    554-565
    DOI: https://doi.org/10.5585/remark.v15i4.3428