Vol. 8 No. 1 (2009): January - June

Published: 2010-03-24

Editor' note

EDITORIAL

Osvaldo Elias Farah, Antonio Carlos Giuliani

1-4
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v8i1.2140

Articles

El Concepto de Marketing Bajo el Paradigma Relacional. Una Agenda para Latinoamérica

Judith Cavazos Arroyo

5-23
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DOI: https://doi.org/10.5585/remark.v8i1.2124
THE RELATION BETWEEN DISTRIBUTORS AND A BEER BRAND
DOI: 10.5585/remark.v8i1.2125

Edson Roberto Scharf, Amélia Silveira

24-42
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DOI: https://doi.org/10.5585/remark.v8i1.2125
FACTORS OF THE HOTELS ENVIRONMENT AND THE EXPERIENCE OF CONSUMPTION: A QUALITATIVE RESEARCH WITH HOMOSEXUALS OF RECIFE
DOI: 10.5585/remark.v8i1.2126

Juliana Pinheiro da Silva, Yákara Vasconcelos Pereira Leite

43-69
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DOI: https://doi.org/10.5585/remark.v8i1.2126
The importance of the relationship marketing for the improvement of the attendance and the competitive advantage in private medical services

Maria dos Remédios Antunes Magalhães, Luciana Helena Crnkovic, Sérgio Luiz do Amaral Moretti

70-92
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DOI: https://doi.org/10.5585/remark.v8i1.2127
CREATING BUSINESS VALUE OF FRANCHISES IN BRAZIL FROM THE PERSPECTIVE OF THE FRANCHISOR
DOI: 10.5585/remark.v8i1.2128

Rodolfo Leandro de Faria Olivo, Eduardo Crivelaro, Sergio Gozzi, Marly Cavalcanti

93-111
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DOI: https://doi.org/10.5585/remark.v8i1.2128
RELATIONSHIP MARKETING VERSUS CALL CENTER OPERATION: A COMPARATIVE ANALYSIS OF MOBILE PHONE SERVICE PROVIDERS COMPETING IN THE STATE OF SÃO PAULO (BR)
DOI: 10.5585/remark.v8i1.2129

Renato Telles, Silton Romboli, João Paulo Lara de Siqueira

112-137
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DOI: https://doi.org/10.5585/remark.v8i1.2129
PSYCHOGRAPHIC SEGMENTATION AND LIFESTYLE OF CONSUMERS WHO BUY THROUGH CATALOGS
DOI: 10.5585/remark.v8i1.2130

Patricia Sawa Modanez, Silvia Helena Carvalho Ramos de Camargo, Valéria Rueda Elias Spers, Mario Sacomano Neto

138-163
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DOI: https://doi.org/10.5585/remark.v8i1.2130
ATTITUDES AND FACTORS THAT INFLUENCE THE CONSUMPTION OF ORGANIC PRODUCTS IN RETAIL
DOI: 10.5585/remark.v8i1.2131

Ricardo Rossetto Rodrigues, Camila Castro Carlos, Paulo Sergio Miranda Mendonça, Stella Ribeiro Alves Correa

164-186
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DOI: https://doi.org/10.5585/remark.v8i1.2131