Vol. 23 No. 1 (2024): Special Issue: Applications of neurosciences to the marketing field

(Jan./Mar.)

Published: 2024-02-08

Editor' note

Emerging research frontiers in consumer neuroscience

Nairana Radtke Caneppele, Helena Belintani Shigaki, Fernando Antonio Ribeiro Serra, Luis Hernan Contreras Pinochet, Renato Hübner Barcelos

1-40
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.25377

Special Issue: Applications of neurosciences to the marketing field

Investigating global brand preference bias among low-status consumers a study on the mechanisms of its accentuation and mitigation

Flavio Santino Bizarrias, Vivian Iara Strehlau, Jussara da Silva Teixeira Cucato, Sergio Garrido Moraes, Suzane Strehlau

41-71
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23567
Examınatıon of famous use ın televısıon advertısements wıth electroencephalogram (EEG) the example of Turkey

Turgay OYMAN

72-96
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23563
Proposition of the ISIE Framework and the applicability of FaceReader to measure emotions in marketing research on sustainable consumption

Mariana Marinho da Costa Lima Peixoto, Carlos Alberto Gonçalves, Eduardo Camilo da Silva

97-149
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23559
Contraintuitive communication in social marketing experiments with neuroscientific techniques

Tais Pasquotto Andreoli, Caroline Conrado de Britto, Diogo Rógora Kawano

150-197
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23558
Neuromarketing the influence of human faces on attention and perceived trustworthiness based on posts in virtual environments

Shirlei Miranda Camargo

198-251
- pdf (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23556
Neuromarketing exploring the unconscious side of consumption

Fernanda Gonçalves Louro, Renata Andreoni Barboza

252-299
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23541
Eye-Tracking as a physiological correlate of consumer behavior a systematic literature review

Marcelo Henrique Neves Pereira, Felipe Luiz Neves Bezerra de Melo, Ana Maria Jerônimo Soares, Pabllo Barcellos Soares Ferreira, Marcos Paulo da Silva, Edgard Morya

300-365
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.23271
Proposal for modeling the experimental process for Neuromarketing research using the electroencephalography tool

Natália Munari Pagan, Karina Munari Pagan, Janaina de Moura Engracia Giraldi, Jorge Henrique Caldeira de Oliveira

366-451
- PDF (Português (Brasil))
DOI: https://doi.org/10.5585/remark.v23i1.20018